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Post by softboy on Sept 2, 2014 19:31:07 GMT 1
I have seen a number of threads, comments in the Yorkshire Post, even in Mark Hudsons interview a constant referring to us as the Yorkshire Club.
WHAT DOES IT ACTUALLY MEAN.
If I am honest I have never mentioned this in any discussions about the club, heard people refer to us as this in the pub, on the terraces etc.
So is it a PR masterstroke or disaster - I guess most fans just ignore it.
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Post by Deleted on Sept 2, 2014 19:32:34 GMT 1
I have seen a number of threads, comments in the Yorkshire Post, even in Mark Hudsons interview a constant referring to us as the Yorkshire Club. WHAT DOES IT ACTUALLY MEAN. If I am honest I have never mentioned this in any discussions about the club, heard people refer to us as this in the pub, on the terraces etc. So is it a PR masterstroke or disaster - I guess most fans just ignore it. Yes there's one in the immediate vicinity to this one. |
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Post by softboy on Sept 2, 2014 19:36:29 GMT 1
Sorry about that. i thought the other thread had begun to drift.
But thanks for putting me right.
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Post by Deleted on Sept 2, 2014 19:44:26 GMT 1
Sorry about that. i thought the other thread had begun to drift. But thanks for putting me right. No problem. I'm waiting for somebody to reprimand me for being a duplicate thread zealot now. |
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Post by BlueValour on Sept 2, 2014 20:08:21 GMT 1
It is a meaningless marketing phrase. Why should we regard ourselves are /the/ Yorkshire Club more than any other?
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Post by goodshot (FGS) on Sept 2, 2014 20:09:31 GMT 1
I thought it was worthy of another thread as well. I think it means we are a Yorkshire club. I was proud of the club when we replaced the gambling dross with YAA, but I've never been impressed with this Yorkshire stuff - and to be honest I hated the Terrier marketing when that emerged in the 70's. Yappy little tangle haired nippers.
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Post by bluedogs, Esq. on Sept 2, 2014 20:16:19 GMT 1
I have seen a number of threads, comments in the Yorkshire Post, even in Mark Hudsons interview a constant referring to us as the Yorkshire Club. WHAT DOES IT ACTUALLY MEAN. If I am honest I have never mentioned this in any discussions about the club, heard people refer to us as this in the pub, on the terraces etc. So is it a PR masterstroke or disaster - I guess most fans just ignore it. It means it pisses Leeds and Bradford fans right off  |
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Post by Tanzanian Terrier on Sept 2, 2014 20:27:44 GMT 1
It is a meaningless marketing phrase. Why should we regard ourselves are /the/ Yorkshire Club more than any other? whilst people might not like the idea of a marketing phrase, I believe it is about building a brand, not just around the Huddersfield Town name but something that it can clearly be associated with.. But building a brand name takes time and I am sure if you "Googled" The Yorkshire Club you might not necessarily come back with answer, Huddersfield Town. Within the traditional borders of Yorkshire, as everyone is aware there are a number of clubs and including Middlesboro but to many they may not consider this a Yorkshire Club. The idea is I think to make the name Huddersfield Town, associated with the true Yorkshire Club, taking into account all the other work it does, such as YAA, P4P (but that is to the benefit of the club et al the academy), Breakfast Club and many other community initiatives, which set the club aside from others in Yorkshire. DH has eluded to and asked the rhetorical question, how many other clubs own their own training ground in Yorkshire and I am guessing that we must be the only one. Like the North West, there are many clubs in that region and I think the vision of DH is to make Town stand out amongst the rest hence the title or brand "the Yorkshire Club". Only time will tell if this is successful because that is what it takes to make a successful, easily recognised brand, which also links into the ethos of the club not just on the field of play and academy but at the community engagement level and to broaden the geographical fan base area further afield. This to many will be considered to be a load of "rowlocks" but in todays business arena you have to build a brand to make it easily identifiable and attractive, attractive enough to make people buy into it. This will create additional new revenue streams, which the club is always trying to achieve because additional revenue streams means more money to spend on players and building a successful brand also means other businesses want to be associated with it because it fits into the type of business they want to be aligned and linked to, with again more revenue being created for allowing those businesses to be linked with The Yorkshire Club. |
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Post by Essex Terrier on Sept 2, 2014 20:31:51 GMT 1
I agree with him! source
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Post by Deleted on Sept 2, 2014 20:46:13 GMT 1
Sorry about that. i thought the other thread had begun to drift. But thanks for putting me right. No problem. I'm waiting for somebody to reprimand me for being a duplicate thread zealot now. After reading Sugy's thread it has put thread zealotry and just being a bloody idiot in stern contrast. I'll even tolerate the spelling police this evening. |
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Post by goodshot (FGS) on Sept 2, 2014 20:53:14 GMT 1
It is a meaningless marketing phrase. Why should we regard ourselves are /the/ Yorkshire Club more than any other? whilst people might not like the idea of a marketing phrase, I believe it is about building a brand, not just around the Huddersfield Town name but something that it can clearly be associated with.. But building a brand name takes time and I am sure if you "Googled" The Yorkshire Club you might not necessarily come back with answer, Huddersfield Town. Within the traditional borders of Yorkshire, as everyone is aware there are a number of clubs and including Middlesboro but to many they may not consider this a Yorkshire Club. The idea is I think to make the name Huddersfield Town, associated with the true Yorkshire Club, taking into account all the other work it does, such as YAA, P4P (but that is to the benefit of the club et al the academy), Breakfast Club and many other community initiatives, which set the club aside from others in Yorkshire. DH has eluded to and asked the rhetorical question, how many other clubs own their own training ground in Yorkshire and I am guessing that we must be the only one. Like the North West, there are many clubs in that region and I think the vision of DH is to make Town stand out amongst the rest hence the title or brand "the Yorkshire Club". Only time will tell if this is successful because that is what it takes to make a successful, easily recognised brand, which also links into the ethos of the club not just on the field of play and academy but at the community engagement level and to broaden the geographical fan base area further afield. This to many will be considered to be a load of "rowlocks" but in todays business arena you have to build a brand to make it easily identifiable and attractive, attractive enough to make people buy into it. This will create additional new revenue streams, which the club is always trying to achieve because additional revenue streams means more money to spend on players and building a successful brand also means other businesses want to be associated with it because it fits into the type of business they want to be aligned and linked to, with again more revenue being created for allowing those businesses to be linked with The Yorkshire Club. Well it's all nice friendly words, but slightly misguided. The only thing which will ad significant additional value to the club to the bottom line (apart from transfer dealings) is more bums on match day seats. The only things that will add more bums on seats is attractive, winning football and a good policy to attract young spectators ie thousands of free seats to attract the season ticket holders of the future. Branding is nice but it won't add significant value. |
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Post by 3Pipe on Sept 2, 2014 21:04:47 GMT 1
No problem. I'm waiting for somebody to reprimand me for being a duplicate thread zealot now. You're alright, me and Ted usually the only ones who take the (c)rap for that. |
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Post by 3Pipe on Sept 2, 2014 21:05:36 GMT 1
See Sugy , that's how you use brackets  |
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Post by Stewpot on Sept 2, 2014 21:22:07 GMT 1
I think it should be " Huddersfield Town " - the Huddersfield Club.
It`s ok for Norwich City to call themselves the Norfolk Club, or Ipswich Town the Suffolk Club, or Shrewsbury Town the Shropshire Club, or Swindon Town the Wiltshire Club, or Reading the Berkshire Club, or Leicester City the Leicestershire Club, or Northampton Town the Northamptonshire Club, or Oxford United the Oxfordshire Club, or ..... whatever.
We have loads of clubs in Yorkshire, we should have something a bit more unique to us !
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Post by Grandfather Berty of Cleck on Sept 2, 2014 21:26:03 GMT 1
It is a meaningless marketing phrase. Why should we regard ourselves are /the/ Yorkshire Club more than any other? It's what you want to make it. I'm quite chuffed with it, but I accept some people will have a negative view. |
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Post by Hank Hill on Sept 2, 2014 21:26:54 GMT 1
Because who counts Leeds?  |
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Post by Grandfather Berty of Cleck on Sept 2, 2014 21:28:25 GMT 1
I think it should be " Huddersfield Town " - the Huddersfield Club. It`s ok for Norwich City to call themselves the Norfolk Club, or Ipswich Town the Suffolk Club, or Shrewsbury Town the Shropshire Club, or Swindon Town the Wiltshire Club, or Reading the Berkshire Club, or Leicester City the Leicestershire Club, or Northampton Town the Northamptonshire Club, or Oxford United the Oxfordshire Club, or ..... whatever. We have loads of clubs in Yorkshire, we should have something a bit more unique to us ! It's not supposed to make out we are the only club in Yorkshire. |
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Post by Deleted on Sept 2, 2014 21:30:40 GMT 1
I think it should be " Huddersfield Town " - the Huddersfield Club. It`s ok for Norwich City to call themselves the Norfolk Club, or Ipswich Town the Suffolk Club, or Shrewsbury Town the Shropshire Club, or Swindon Town the Wiltshire Club, or Reading the Berkshire Club, or Leicester City the Leicestershire Club, or Northampton Town the Northamptonshire Club, or Oxford United the Oxfordshire Club, or ..... whatever. We have loads of clubs in Yorkshire, we should have something a bit more unique to us ! Like the Terriers  |
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Post by Deleted on Sept 2, 2014 21:31:50 GMT 1
It's a pot made of tin, and other Yorkshire clubs find it hilarious. It doesn't 'get up their noses' or 'wind them up', they just think it's pathetic and tinpot. Which it completely is.
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Post by Tanzanian Terrier on Sept 2, 2014 21:32:13 GMT 1
No problem. I'm waiting for somebody to reprimand me for being a duplicate thread zealot now. You're alright, me and Ted usually the only ones who take the (c)rap for that. Unfortunately ut is nit as simple as that. Whilst there is a clear price structure for seats, the reality is that only approx 50% of season ticket sales are at full price, the test are at concession prices. It us therefore fair to assume that even if the stadium was filled to capacity, that split of concessions to full price ratio would still remain. But even for arguments sake £400 was the average price per full price season ticket and 24000 tickets are sold that equates to 9.6 million. So taking into account all running costs, players wages etc it does not leave much as you might think AND this is where ALL tickets are sold without any concessions. The reality is that even with sell out crowds and it is generally accepted, ticket sakes only contribute a small percentage in income but needless to say am important percentage |
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Post by Guthlac on Sept 2, 2014 21:52:41 GMT 1
Some of you guys are clearly living in the stone age. Modern football clubs require a marketing machine behind them to promote the image and vision of the club. For Huddersfield Town - we want to be known as "The Yorkshire Club" as we want to be the best known football club synonymously connected with Yorkshire. We need to raise our profile, become a modern football club, attractive to new generations and expanding our fan base - I believe that's where the management team are trying to take us. Be fucking positive!!
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Post by Deleted on Sept 2, 2014 21:55:36 GMT 1
It's marketing, it adds value in many ways. The club are Yorkshire centric, charitable towards Yorkshire needs. Partner with Yorkshire businesses. there's your concise answer.
Who rightly cares what Beeston and Manningham think.
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Post by Deleted on Sept 2, 2014 22:05:17 GMT 1
A marketing gimmick trying to drum up a little local pride. This coupled with a lot of community work through The Town Foundation etc and it gives you a football club that cares about it's local community, and the people in it, rather than focus on the money money, greedy shite of the corporate two hats of the Premier League where a lot of clubs care not of what their community thinks.
A fair effort, and if people FINALLY get fed up with the multi-nationalism, foreign owners, foreign players, foreign managers malarky, then Town may be an attractive proposition.
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Post by BlueValour on Sept 3, 2014 0:43:56 GMT 1
To be accurate DH said that we are the only club in West Yorkshire that has a stake in its own ground and owns its training ground, and referred specifically to Bradford and Leeds. Wednesday, for example, fully own their Stadium, and their training ground.
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Post by goodshot (FGS) on Sept 3, 2014 0:53:13 GMT 1
Some of you guys are clearly living in the stone age. Modern football clubs require a marketing machine behind them to promote the image and vision of the club. For Huddersfield Town - we want to be known as "The Yorkshire Club" as we want to be the best known football club synonymously connected with Yorkshire. We need to raise our profile, become a modern football club, attractive to new generations and expanding our fan base - I believe that's where the management team are trying to take us. Be fucking positive!! That's froth .... no one believes the bollocks and there are much more direct ways to increase the fan base and add better revenue streams. Or in simpler words - there are better marketing strategies. |
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Post by Deleted on Sept 3, 2014 2:15:26 GMT 1
It's a bit cringey isn't it? For one it's not even true, could understand it if we the only team from Yorkshire. Wonder what other clubs think of it...
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Post by rubicon on Sept 3, 2014 8:22:08 GMT 1
Well I'm in favour too. I like it proud to be a Yorkshire lad, and there's no better or more typical place to me than Huddersfield as Yorkshire. Each to their own, but I too think it brings value to the club, and all those suggesting we're not the only club in Yorkshire clearly haven't got the idea and don't work in marketing.
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Post by Deleted on Sept 3, 2014 8:34:14 GMT 1
I can imagine the Halifax building society the Leeds building society and Bradford and Bingley are pretty miffed with 'The Yorkshire' building society, I mean.. how dare they!!!
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Post by terrier67 on Sept 3, 2014 8:38:42 GMT 1
It is branding, but I'm proud to support Town and proud to be from Yorkshire, so why not.
Also, we're trying to attract new interest in the club. Now let's think what just happened in Yorkshire earlier this year - Tour de France, now known as the Tour de Yorkshire, so any new odd-bod coming to see Yorkshire might just fancy coming along to the "Yorkshire Club" to sample England's national game. Maybe even foreign investors who want to invest in something but aren't quite sure where Huddersfield is, but might just have heard of Yorkshire and the financial bandwagon that the Tour brought us.
If not, then I still love Town, and the White Rose County - not only might it wind up our friends down the road, but it gets the atmosphere going when them from over t'hill come to visit brandishing their red roses. Not to mention the YAA appeal.
And what do we sing at the end of Smile a While? Call it marketing or PR or whatever you want, but it does have a good ring to it.
UTT
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Post by Grandfather Berty of Cleck on Sept 3, 2014 8:39:04 GMT 1
It's a bit cringey isn't it? For one it's not even true, could understand it if we the only team from Yorkshire. Wonder what other clubs think of it... It's not supposed to mean we are the only team in Yorkshire. |
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