You're so negative about brilliant initiatives like this.
Don't you know its been a long standing problem that many thousands of women and children have looked at the England badge and thought, "This can't be for me. I won't get into football" ?
To be honest the last few years has shown that 'right big girlies' can get to the top in football. They are role models for the lasses although it is taking the ladies a long time to catch up in the squealing, rolling about and acting like a spoilt bastard 5 year old.