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Post by Deleted on Feb 23, 2024 8:46:11 GMT 1
Not sure if it's been mentioned here, or previously, but the issue is that when we started with the same price in each stand many people moved seats to the 'posh seats'...e.g. Kilner to Upper Tier. The one pricing structure works well...keep it...and £300 is more than enough. Any more and its a backward, money grabbing, step. £300 is only 'more than enough' provided the club's owner is willing to not only stump up some millions to meet the rest of the ongoing costs, but also hopefully stump up some more millions on top of that to improve the team. So its hardly money grabbing when even charging £350 would mean the owner is still carrying millions of costs himself. And £350 is still well below the going rate. It would be in league 2, never mind the championship. It's unrealistic IMO to think £300 across the board is 'more than enough' for the fans contribution to all this expense and spending we as fans expect/demand. Yes the owner will be stumping up millions a year regardless of whether its £250 or £450,worth remembering sometimes. |
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Post by royrace on Feb 23, 2024 9:49:02 GMT 1
It’s something the club need to be mindful (and other fans) if they put the prices up. Those that generally need the finance option are also stung with the added cost of credit too. So a £350 season card to those using finance isn’t £350. To be fair there's other ways around that. A zero percent APR credit card for 12 months for example. I'm not sure how expensive that would be for the club or whether they could run it themselves (possibly not), but it would certainly cushion the blow of any price increases. |
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Post by Captainslapper on Feb 23, 2024 9:54:46 GMT 1
To take this away from the new manager thread. I am sure prices will increase, everyone needs to understand this we have had it way too good for way too long. I still expect we will be in the bottom 6 prices for a championship season ticket even with approx £100.00 price increase. Hopefully a better performing more attractive team to watch will mean season ticket sales will be high. Currently our prices are Cheap, they can still be affordable even with a fair increase. If we look at say £350.00 for the season ticket thats circa £15.00 per match its really amazing value for Championship football, a pint of beer is pretty much £5.00 everywhere now, with minimum wage increasing also in April its basically 2 hours work for the lowest earners per game after tax. I know some people are really struggling at the moment but if they are struggling for this amount they are also going to struggle for the current amount. Plenty of payment options and some special offers I think this sort of price would be accepted and paid by the majority. I think a price point £300 - £370 per Adult ticket for championship football with a few simple tiers depending on where your seat is would work well (below jsut a quick example) £300.00 Lower tier behind goal (Big Red), Blocks 1-10 Core lower and Chadwick lawrence stand £340.00 South stand, Chadwick lawrence stand 2-9, Big Red Upper. Core lower rest of blocks and upper blocks 1-3, 6-8 £370.00 Core upper 3-6. As good as it is at £15 per match (No dispute there) my friend who used to go pre covid before everything shut down said this. He has found other things to do since Covid and has started going with his missus to the cinema at £5 each "For a tenner we get to see a film in the dry, It doesn't ruin my weekend" Before anyone has a pop he had been a ST holder for as long as I can remember. Hopefully the new exciting regime can bring him back on board but I'm doubtful. Although he hasnt fallen out with Town how can we bring him back on board?These are the people we have lost. Surely he can't be the only one Hence ST need to be realistic and I think personally at £15/game that's good value. Tell him the cinema opens other times, not just on Saturday afternoons?? |
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Post by royrace on Feb 23, 2024 10:02:45 GMT 1
£300 is only 'more than enough' provided the club's owner is willing to not only stump up some millions to meet the rest of the ongoing costs, but also hopefully stump up some more millions on top of that to improve the team. So its hardly money grabbing when even charging £350 would mean the owner is still carrying millions of costs himself. And £350 is still well below the going rate. It would be in league 2, never mind the championship. It's unrealistic IMO to think £300 across the board is 'more than enough' for the fans contribution to all this expense and spending we as fans expect/demand. Yes the owner will be stumping up millions a year regardless of whether its £250 or £450,worth remembering sometimes. Irrelevant IMO, his choice remember. I think price tiers, a sensible increase, some added value to the tickets, good finance package, incentives for kids, families, south stand, young people together with clear message on ambition. That and a good finish to the season playing good football would hopefully bring an increase in attendance rather than a decrease. Also need to factor in the number of people who buy a ticket but dont turn up most weeks, must be in the thousands for some games this season. |
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Post by SN0W on Feb 23, 2024 10:10:49 GMT 1
I hope there's a deal for the pensioners this time.
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Post by King Neil on Feb 23, 2024 10:17:57 GMT 1
The only issue I can see is having to pay in one lump sum
We all have monthly direct debit payments for utility bills and broadband etc so it's time football clubs got up to speed and offered these options too!!
If the club had this option and charged 400 quid per ticket it would only be 33 and a half quid per month on direct debit...let's be honest here...someone on benefits could manage 33 quid per month
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Post by castlehillterrier on Feb 23, 2024 10:20:23 GMT 1
just having a chat with some work collegues this morning and one of them came out with the suggestion of a season ticket plus option.
To try and explain you can buy a basic season ticket with no frills and the lowest price point or you can add say £100.00 and buy a "Season ticket plus" this comes with added benifits a idea of a list below.
- Priority away tickets (no cost to the club)
- new home shirt (£50 RRP approx, £25 cost to the club at a guess)
- Monthly draw of all Plus members with prizes (different prizes each week) low cost to the club
- Signed squad photo (low cost to the club)
- opportunity to be at a training session during the season and meet the team / management
- Plus memebers exlusive discounts (TBC)
This would cost the club around £35each maximum, so £65.00 profit. I am pretty sure there would be a large number of fans that would be interested in this kind of idea and it may be a way to up sell to people and keep the base price down a touch.
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Post by castlehillterrier on Feb 23, 2024 10:22:49 GMT 1
The only issue I can see is having to pay in one lump sum We all have monthly direct debit payments for utility bills and broadband etc so it's time football clubs got up to speed and offered these options too!! If the club had this option and charged 400 quid per ticket it would only be 33 and a half quid per month on direct debit...let's be honest here...someone on benefits could manage 33 quid per month Could the club agree with a major credit card company for a HTAFC Credit card, zero percent intrest for 12months on season ticket purchase, and a decent interest rate for other spending, maybe with points for purchases at the club, Tickets, Shop, Drinks, food etc....... |
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crux
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Post by crux on Feb 23, 2024 10:23:18 GMT 1
just having a chat with some work collegues this morning and one of them came out with the suggestion of a season ticket plus option. To try and explain you can buy a basic season ticket with no frills and the lowest price point or you can add say £100.00 and buy a "Season ticket plus" this comes with added benifits a idea of a list below. - Priority away tickets (no cost to the club) - new home shirt (£50 RRP approx, £25 cost to the club at a guess) - Monthly draw of all Plus members with prizes (different prizes each week) low cost to the club - Signed squad photo (low cost to the club) - opportunity to be at a training session during the season and meet the team / management - Plus memebers exlusive discounts (TBC) This would cost the club around £35each maximum, so £65.00 profit. I am pretty sure there would be a large number of fans that would be interested in this kind of idea and it may be a way to up sell to people and keep the base price down a touch. I wouldn't mention paying for priority away tickets. That didn't go down well last time it was tried 😉🤭🫣 |
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Post by castlehillterrier on Feb 23, 2024 10:29:43 GMT 1
just having a chat with some work collegues this morning and one of them came out with the suggestion of a season ticket plus option. To try and explain you can buy a basic season ticket with no frills and the lowest price point or you can add say £100.00 and buy a "Season ticket plus" this comes with added benifits a idea of a list below. - Priority away tickets (no cost to the club) - new home shirt (£50 RRP approx, £25 cost to the club at a guess) - Monthly draw of all Plus members with prizes (different prizes each week) low cost to the club - Signed squad photo (low cost to the club) - opportunity to be at a training session during the season and meet the team / management - Plus memebers exlusive discounts (TBC) This would cost the club around £35each maximum, so £65.00 profit. I am pretty sure there would be a large number of fans that would be interested in this kind of idea and it may be a way to up sell to people and keep the base price down a touch. I wouldn't mention paying for priority away tickets. That didn't go down well last time it was tried 😉🤭🫣 Thats a real selling point though and I dont see why people can argue as its fair if you are paying for a priorty system it will only matter for maybe a few games per season anyway, its a good way to gain an income that is pure profit. The new regime are all about finding ways to increase income to the club little ideas like this are the sort of ideas I would expect. Anything that makes people spend more money but also makes the fans feel like they are getting a good deal, its very American but it works to increase revenue for sure. |
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Post by King Neil on Feb 23, 2024 10:29:50 GMT 1
The only issue I can see is having to pay in one lump sum We all have monthly direct debit payments for utility bills and broadband etc so it's time football clubs got up to speed and offered these options too!! If the club had this option and charged 400 quid per ticket it would only be 33 and a half quid per month on direct debit...let's be honest here...someone on benefits could manage 33 quid per month Could the club agree with a major credit card company for a HTAFC Credit card, zero percent intrest for 12months on season ticket purchase, and a decent interest rate for other spending, maybe with points for purchases at the club, Tickets, Shop, Drinks, food etc....... My point is my broadband provider doesn't ask for a whole year's payment in one go before I have received the service or ask me to take out finance for it!! We have an agreement that I will pay X amount for it each month which works well for both parties I know the club won't get the money all in one go,,but it shouldn't be too much of a problem for a billionaire owner...yes they get the money drip fed..but still get it |
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Post by castlehillterrier on Feb 23, 2024 10:33:52 GMT 1
Could the club agree with a major credit card company for a HTAFC Credit card, zero percent intrest for 12months on season ticket purchase, and a decent interest rate for other spending, maybe with points for purchases at the club, Tickets, Shop, Drinks, food etc....... My point is my broadband provider doesn't ask for a whole year's payment in one go before I have received the service or ask me to take out finance for it!! We have an agreement that I will pay X amount for it each month which works well for both parties I know the club won't get the money all in one go,,but it shouldn't be too much of a problem for a billionaire owner...yes they get the money drip fed..but still get it The big problem I see with this and why I very much doubt it will happen is that some people will not pay there mothly fees and you have no way of working out who will default and at which point meaning you actually have no idea of the income coming from season tickets, this income level is vital for FFP and calculating what we can and can't spend. With your broadband you can also decide to stop it when you want (depending on the contract) with a season ticket you are buying a product in full the full seasons worth of games thats why its cheaper, there is a way to pay each month and you jsut pay on the day and pick and choose the games you want to go to. |
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Post by mosher on Feb 23, 2024 10:44:22 GMT 1
Can we just call the stands by their proper names rather than sponsors? Every time I see Big Red I get flashbacks to the fat b*stards I had to share a train carriage with in 2022. I pay no attention to sponsors, just know I’ve always sat in the Kilner Bank stand! Ditto, it's still Kilner, Riverside, North, South to me. I couldn't even tell you the "proper" current names without checking  |
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Post by softboy on Feb 23, 2024 10:49:01 GMT 1
Paying for your Broadband monthly is completely different. You buy you season ticket by borrowing the money from a loan company (which shows on your credit report) and pay them back like any other loan.
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Post by hoggy1975 on Feb 23, 2024 10:50:44 GMT 1
My point is my broadband provider doesn't ask for a whole year's payment in one go before I have received the service or ask me to take out finance for it!! We have an agreement that I will pay X amount for it each month which works well for both parties I know the club won't get the money all in one go,,but it shouldn't be too much of a problem for a billionaire owner...yes they get the money drip fed..but still get it The big problem I see with this and why I very much doubt it will happen is that some people will not pay there mothly fees and you have no way of working out who will default and at which point meaning you actually have no idea of the income coming from season tickets, this income level is vital for FFP and calculating what we can and can't spend. With your broadband you can also decide to stop it when you want (depending on the contract) with a season ticket you are buying a product in full the full seasons worth of games thats why its cheaper, there is a way to pay each month and you jsut pay on the day and pick and choose the games you want to go to. Have a deposit put down at say £100 - then £250 on credit 0% or even with 2/3% and option to pay off early with no early repayment charge. If people cancel DD, open up the seat for others. Just an idea but I can see the drawbacks. Take over in house catering and have someone train the staff properly in how to act as a normal business. Things like ready made pints (like at other clubs) to ease the congestion. Have a separate beer or food stand could help. Increase away ticket prices if this is possible? Offer cheaper tickets throughout the season in other stands and not just the shite lower tier behind the goal. Not many want to pay 10-15 pounds to sit in a stand surrounded by families and get piss wet through. Just some ideas to increase revenue. Most importantly, finish the season strong and stay up. Invest in the new squad and I think the fans will follow. |
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Post by King Neil on Feb 23, 2024 10:51:55 GMT 1
My point is my broadband provider doesn't ask for a whole year's payment in one go before I have received the service or ask me to take out finance for it!! We have an agreement that I will pay X amount for it each month which works well for both parties I know the club won't get the money all in one go,,but it shouldn't be too much of a problem for a billionaire owner...yes they get the money drip fed..but still get it The big problem I see with this and why I very much doubt it will happen is that some people will not pay there mothly fees and you have no way of working out who will default and at which point meaning you actually have no idea of the income coming from season tickets, this income level is vital for FFP and calculating what we can and can't spend. With your broadband you can also decide to stop it when you want (depending on the contract) with a season ticket you are buying a product in full the full seasons worth of games thats why its cheaper, there is a way to pay each month and you jsut pay on the day and pick and choose the games you want to go to. The agreement with my broadband is for 12 months..if I decide not to pay for any reason then they will have a credit agency hounding me....and it would be quite easy to disable a season card so it doesn't work at the turnstiles You won't get too many defaults on payments IMHO People would go without mobile phones broadband..tv subscriptions etc if you always had to pay up front/get finance It's all psychological...one big payment of say 500 pounds would terrify most people..but break it down into 12 monthly payments and you won't get too many complaints |
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Post by captainblack on Feb 23, 2024 10:54:32 GMT 1
Barnsley charge nearly £400 for an adult but kids season cards are only £10. Sensible imo as kids will always want shirts etc. Get them hooked early and they will be fans for life. kids are not as stupid as you think.  |
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Post by DeepSpace on Feb 23, 2024 10:56:28 GMT 1
Personally I’ve budgeted for £300-350 which seems reasonable but I think it would be good to set out a pricing plan say over 3 years so we can have at least a rough idea where we’ll be. I always find it a bit of a worry not knowing how much to save up month on month & of course suddenly finding myself a lot of money short.
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Post by sapphireblue on Feb 23, 2024 11:08:35 GMT 1
Interesting these folks talking about interest free options when the entire point of a season ticket is to give you a discount for buying up front.
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Jimuano
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Post by Jimuano on Feb 23, 2024 11:13:24 GMT 1
How much was our most expensive season ticket ever (for the povvo seats, not the posh uns?)
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Post by Big Ern on Feb 23, 2024 11:14:05 GMT 1
I think what many fail to take into account is inflation. The overheads and running costs must be far higher than what they were when the 249 tickets were announced. The club can't keep subsidising this AND be expected to sign better quality players. Also, 249 is not the norm. It’s the exception. If we want to get rid of this tiny town syndrome we need to start thinking bigger. These players will cost money and we need to raise revenue to do that. I understand many can't afford, however if you are demanding prices stay the same or a miniscule increase due to your principles then your principles need to be addressed as we are going to end up being left behind as a result. I am by no means wealthy, I live payday to payday but I recognise that a season ticket in one of the best leagues in the world should be worth more than £250. If we increase prices and we deliver a better quality product, challenging at the top end of the table then nobody will be complaining. You quoted me in a different thread mate but I’ll reply here since it’s more topical. You’re assuming that season ticket revenue is some kind of silver bullet for the issue you’re talking about. But there’s no evidence to suggest that it is. An extra £1-2 million a year — in the best case scenario, whereby the same amount of people buy season cards at a higher rate — isn’t the difference between promotion and relegation. I mean, take a look at some of the season card prices of the clubs around us and tell me with a straight face that it’s delivered footballing success for them. More to the point, we were promoted to the Premier League in a season where we had very low season card prices in absolute and relative terms. The real difference is always going to come from owner investment and the fruits of a successful player trading and youth development strategy. You’re conflating two issues — a relative revenue shortfall from season cards and success on the pitch. But there’s no reason to believe, given the sums involved, that the small amount of extra revenue from increased season card prices will translate to a dramatic increase in spending on the squad and thus improved fortunes on the pitch. You also ignore the risks of raising prices. As previous administrations at the club have made clear, the current pricing structure works for Huddersfield Town and its fans. It wasn’t put in place for moral reasons, it was a conscious commercial strategy. There’s a cut off point where increased prices don’t create much more in terms of revenue because less season ticket holders also means less money for retail, commercial, and catering, etc. It also means a worse atmosphere and probably 3-10 less points on the board. There’s also the question of where does it end? Football doesn’t have a revenue problem — it makes more money than ever. It has a cost control problem. So they’ll always ask for more if you let them. Sure, it might be comfortably within *your* price range now, but what about when it’s not? Will you be so understanding then? As for the idea of entitlement, let’s not forget that our fans have saved this club twice (thrice if you include Covid, when more than ten thousand people paid over the odds for a ‘product’ they didn’t receive). That's a really good post mate and to be honest the increase probably won't make much difference in isolation to the quality of player we bring in. I think a moderate increase however, coupled with other revenue streams such as the fan zone should make some difference. I'm genuinely on the fence but I do think there has to come a stage when they increase. Everything does. What I will say though is that it's quite sad to see all the empty seats at the moment. Even the South stand appears to have lost its mojo somewhat. Let's hope a win against Leeds brings the fans back. |
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Post by Captainslapper on Feb 23, 2024 11:20:55 GMT 1
Yes the owner will be stumping up millions a year regardless of whether its £250 or £450,worth remembering sometimes. Irrelevant IMO, his choice remember. I think price tiers, a sensible increase, some added value to the tickets, good finance package, incentives for kids, families, south stand, young people together with clear message on ambition. That and a good finish to the season playing good football would hopefully bring an increase in attendance rather than a decrease. Also need to factor in the number of people who buy a ticket but dont turn up most weeks, must be in the thousands for some games this season. It probably is for some games. Will be the same at most clubs. Thing is our SCs are so cheap, you know youre only 'losing' about £11 if you miss a game. |
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Post by King Neil on Feb 23, 2024 11:25:40 GMT 1
Interesting these folks talking about interest free options when the entire point of a season ticket is to give you a discount for buying up front. Having a direct debit option is still a commitment to paying in Full A lot of people who have never had any credit will get refused finance...its a fact...young kids still living with their parents etc The current way is archaic and needs serious updating...all clubs need to get up to speed The club only needs a couple of young uns to deal with all the direct debits etc...its not going to cost them a fortune |
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Post by Christ in Shades (art) on Feb 23, 2024 11:27:01 GMT 1
The only issue I can see is having to pay in one lump sum We all have monthly direct debit payments for utility bills and broadband etc so it's time football clubs got up to speed and offered these options too!! If the club had this option and charged 400 quid per ticket it would only be 33 and a half quid per month on direct debit...let's be honest here...someone on benefits could manage 33 quid per month The club have offered this for quite a number of years. Have you missed it? |
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Post by King Neil on Feb 23, 2024 11:34:10 GMT 1
The only issue I can see is having to pay in one lump sum We all have monthly direct debit payments for utility bills and broadband etc so it's time football clubs got up to speed and offered these options too!! If the club had this option and charged 400 quid per ticket it would only be 33 and a half quid per month on direct debit...let's be honest here...someone on benefits could manage 33 quid per month The club have offered this for quite a number of years. Have you missed it? It's finance...I used it in the promotion season..credit check first then a bit of interest is added onto a monthly direct debit Completely different to an agreement to pay with direct debit on the understanding that if you stop payments there will be repercussions |
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Post by drumriggend on Feb 23, 2024 11:37:16 GMT 1
Increase is inevitable..
£299 for next season..
For season 25/26 (int premier league)..
Price held if you bought a ST for season 24/25..
£349 for new buyers..
🍻
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Post by dugnet on Feb 23, 2024 11:42:18 GMT 1
I wouldn't mention paying for priority away tickets. That didn't go down well last time it was tried 😉🤭🫣 Thats a real selling point though and I dont see why people can argue as its fair if you are paying for a priorty system it will only matter for maybe a few games per season anyway, its a good way to gain an income that is pure profit. The new regime are all about finding ways to increase income to the club little ideas like this are the sort of ideas I would expect. Anything that makes people spend more money but also makes the fans feel like they are getting a good deal, its very American but it works to increase revenue for sure. People already pay for priority access for away tickets through the B&W Members. But don't start me on that..... |
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crux
Jimmy Glazzard Terrier
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Post by crux on Feb 23, 2024 11:42:21 GMT 1
Interesting these folks talking about interest free options when the entire point of a season ticket is to give you a discount for buying up front. Having a direct debit option is still a commitment to paying in Full A lot of people who have never had any credit will get refused finance...its a fact...young kids still living with their parents etc The current way is archaic and needs serious updating...all clubs need to get up to speed The club only needs a couple of young uns to deal with all the direct debits etc...its not going to cost them a fortune I follow Andy Holt the Accrington Stanley owner/chairman on Twitter and someone made a suggestion to him about splitting a £300 season ticket payment into 3 £100 payments in May, June and July. That way the club gets the cash before the season starts, which is the whole point of the 'cheaper' season tickets. Also, the supporter gets a chance to split the payments over 3 months interest free. I'm not sure how this would work legally as it's not technically a loan, more like a 3 month savings account. Maybe Town should be looking to link up with YBS again? |
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Post by castlehillterrier on Feb 23, 2024 11:47:01 GMT 1
Increase is inevitable.. £299 for next season.. For season 25/26 (int premier league).. Price held if you bought a ST for season 24/25.. £349 for new buyers.. 🍻 Unfortunatley I predict you will not be getting a season ticket for this price next season, I dont want it but I expect tickets to be circa £335 for an adult maybe £350 |
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Post by Moooooy on Feb 23, 2024 11:55:41 GMT 1
just having a chat with some work collegues this morning and one of them came out with the suggestion of a season ticket plus option. To try and explain you can buy a basic season ticket with no frills and the lowest price point or you can add say £100.00 and buy a "Season ticket plus" this comes with added benifits a idea of a list below. - Priority away tickets (no cost to the club) - new home shirt (£50 RRP approx, £25 cost to the club at a guess) - Monthly draw of all Plus members with prizes (different prizes each week) low cost to the club - Signed squad photo (low cost to the club) - opportunity to be at a training session during the season and meet the team / management - Plus memebers exlusive discounts (TBC) This would cost the club around £35each maximum, so £65.00 profit. I am pretty sure there would be a large number of fans that would be interested in this kind of idea and it may be a way to up sell to people and keep the base price down a touch. You’ve basically just described the Blue & White Foundation. |
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