|
|
Post by dugnet on Feb 23, 2024 11:56:50 GMT 1
I wonder if I can pose a question:
I think there is a general acceptance that the price will increase next season. There is also a groundswell that we have been fortunate in what we have been required to pay in relation to other clubs. Forgetting the actual price for a ticket what do you expect from the club in return (noting that there can be no guarantee of success on the pitch no matter how well the intentions)?
eg: I expect to pay £xx but in return I would like (as a suggestion)
Regular communication about the planning and direction of the club - reflecting on the development and performance of the 1st team
Planned Q&A, both virtual and physical with key decision makers at the club
(Where possible) improved facilities at the stadium and fan engagement (ie similar to what was on offer when Canalside was open to us)
We can all wish for a successful team, that is the priority, but in the years immediately before the Wagner intervention we were better considered and catered for. At that time DH and Sean Jarvis knew the value of including supporters and how that could be leveraged to attract other money to the club through sponsorship.
For many people what they pay for is what they see on the pitch but for many others we are invested in the club, who runs it, the decisions taken, the vision and the ambitions. Setting a target which offers a level of inclusiveness and communication is something of value not just to season ticket holders but to those attended on a game to game basis. Season Ticket holders could additionally benefit if the Legends Bar (although that is too small) was available as was Canalside in the past.
There needs to be something that offers more than just access to the stadium on match days. Create an experience that engages fans and look to offer incentives to those who commit to supporting the club each game through buying their season card. This could be created with relatively low outlay but generate additional revenue through merchandise and hospitality (at all levels).
The club needs to consider the offer in the round, accepting that some folk just want to attend the game.
|
|
|
|
Post by drumriggend on Feb 23, 2024 11:59:36 GMT 1
Increase is inevitable.. £299 for next season.. For season 25/26 (int premier league).. Price held if you bought a ST for season 24/25.. £349 for new buyers.. 🍻 Unfortunatley I predict you will not be getting a season ticket for this price next season, I dont want it but I expect tickets to be circa £335 for an adult maybe £350 Well bro thanks for you’re input .. Nostradamus has spoken.. 🍻🍻 |
|
ram
Andy Booth Terrier
delete account
Posts: 3,701 
|
Post by ram on Feb 23, 2024 12:01:01 GMT 1
Just to cover a few points mentioned, I always pay my car insurance up front.I do use DDR for my electric bill and TV and Broadband as it is the only way to do it.I miss my Saturday afternoon stint of football and pub with mates so much I would willingly pay £500 for an ST if I was able to attend,and pay for it up front!
|
|
|
|
Post by irverino on Feb 23, 2024 12:01:17 GMT 1
Slightly off the point but some sort of creativity is needed with season tickets. I liked Hoyle’s Premier League £100 pledge of whatever it was called. Some kind of incentive to renew. 10 years seasons in a row gets you a gold season ticket, 5 gets you silver with rewards that don’t cost much like invites to meet Kevin, name in the program, free shirt every 10th year, name on your seat, that sort of stuff The PL pledge was a great idea & worked out well for around 4500, I remember guessing about 6k & Dean was more optimistic with 8k, but the trouble was no one really thought it would ever be needed & when it was a lot found themselves with a year or two where they didn't renew thus missing out, this time you would see a lot more sticking with the plan......DH was more about getting sponsors to invest with as many eyes as possible to see it, works well for most PL teams. |
|
|
|
Post by andyboothscat on Feb 23, 2024 12:01:22 GMT 1
just having a chat with some work collegues this morning and one of them came out with the suggestion of a season ticket plus option. To try and explain you can buy a basic season ticket with no frills and the lowest price point or you can add say £100.00 and buy a "Season ticket plus" this comes with added benifits a idea of a list below. - Priority away tickets (no cost to the club) - new home shirt (£50 RRP approx, £25 cost to the club at a guess) - Monthly draw of all Plus members with prizes (different prizes each week) low cost to the club - Signed squad photo (low cost to the club) - opportunity to be at a training session during the season and meet the team / management - Plus memebers exlusive discounts (TBC) This would cost the club around £35each maximum, so £65.00 profit. I am pretty sure there would be a large number of fans that would be interested in this kind of idea and it may be a way to up sell to people and keep the base price down a touch. You’ve basically just described the Blue & White Foundation. Absolutely. There's no new profit here - and the inclusion of the shirt is just moving income away from the shop that they would receive anyway. |
|
|
|
Post by mosher on Feb 23, 2024 12:10:09 GMT 1
Slightly off the point but some sort of creativity is needed with season tickets. I liked Hoyle’s Premier League £100 pledge of whatever it was called. Some kind of incentive to renew. 10 years seasons in a row gets you a gold season ticket, 5 gets you silver with rewards that don’t cost much like invites to meet Kevin, name in the program, free shirt every 10th year, name on your seat, that sort of stuff The PL pledge was a great idea & worked out well for around 4500, I remember guessing about 6k & Dean was more optimistic with 8k, but the trouble was no one really thought it would ever be needed & when it was a lot found themselves with a year or two where they didn't renew thus missing out, this time you would see a lot more sticking with the plan......DH was more about getting sponsors to invest with as many eyes as possible to see it, works well for most PL teams. Me for one. Missed one ST because I assumed I'd be working Saturdays. In the end me and a non-footy fan ended up trading Saturdays when Town were at home so I only missed 1 game. But it screwed my chances of the cheaper PL ticket  |
|
|
|
Post by Walton-on-the-Hill Terrier on Feb 23, 2024 12:20:47 GMT 1
I think the option of paying for a ST by direct debit is a very good idea, whether it is as a one-off annual payment or monthly, perhaps with a small premium for those choosing to pay monthly.
|
|
|
|
Post by mosher on Feb 23, 2024 12:45:23 GMT 1
I think the option of paying for a ST by direct debit is a very good idea, whether it is as a one-off annual payment or monthly, perhaps with a small premium for those choosing to pay monthly. They used to do this, I paid for my first ST at the new stadium monthly (finance company called Rhino iirc) and for a couple of years after too. Didn't even know they'd stopped doing that as I've always paid cash/debit card since 96/7 or so. |
|
|
|
Post by andyboothscat on Feb 23, 2024 12:50:05 GMT 1
I think the option of paying for a ST by direct debit is a very good idea, whether it is as a one-off annual payment or monthly, perhaps with a small premium for those choosing to pay monthly. They used to do this, I paid for my first ST at the new stadium monthly (finance company called Rhino iirc) and for a couple of years after too. Didn't even know they'd stopped doing that as I've always paid cash/debit card since 96/7 or so. They haven't stopped doing it, it was definitely available this season. |
|
|
|
Post by King Neil on Feb 23, 2024 12:57:14 GMT 1
They used to do this, I paid for my first ST at the new stadium monthly (finance company called Rhino iirc) and for a couple of years after too. Didn't even know they'd stopped doing that as I've always paid cash/debit card since 96/7 or so. They haven't stopped doing it, it was definitely available this season. Direct debit through finance YES! Direct debit in the way you pay your gas/electricity bill mobile phone NO In effect your taking out a personal loan for a season ticket Wrong.. wrong..wrong We have all seen how interest rates are rising monthly...if the ticket was 400 quid and the finance company miraculously offered it to you at 10 percent interest the ticket would then become 440 quid Apart from certain car insurers almost everything we buy/subscribe to is the value of the product split into monthly payments without interest |
|
|
|
Post by mosher on Feb 23, 2024 13:39:16 GMT 1
They haven't stopped doing it, it was definitely available this season. Direct debit through finance YES! Direct debit in the way you pay your gas/electricity bill mobile phone NO In effect your taking out a personal loan for a season ticket Wrong.. wrong..wrong We have all seen how interest rates are rising monthly...if the ticket was 400 quid and the finance company miraculously offered it to you at 10 percent interest the ticket would then become 440 quid Apart from certain car insurers almost everything we buy/subscribe to is the value of the product split into monthly payments without interest I remember there was no interest added on (even though it was a finance company) with my DD tickets, but like I say, that was nigh-on 30 years ago  Unless Town had a deal with the finance company to absorb the interest themselves back then? |
|
|
|
Post by King Neil on Feb 23, 2024 13:53:35 GMT 1
Direct debit through finance YES! Direct debit in the way you pay your gas/electricity bill mobile phone NO In effect your taking out a personal loan for a season ticket Wrong.. wrong..wrong We have all seen how interest rates are rising monthly...if the ticket was 400 quid and the finance company miraculously offered it to you at 10 percent interest the ticket would then become 440 quid Apart from certain car insurers almost everything we buy/subscribe to is the value of the product split into monthly payments without interest I remember there was no interest added on (even though it was a finance company) with my DD tickets, but like I say, that was nigh-on 30 years ago Unless Town had a deal with the finance company to absorb the interest themselves back then? When I used the finance option in 2016 it was 20 odd quid added on when interest rates were virtually zero...obviously its gonna be sky high now If you purchase on your credit card or go overdrawn on your bank account to pay for it your getting charged for it It's wrong for football clubs to do this and charge in FULL upfront for services you have not yet received |
|
|
|
Post by themanfromatlantis on Feb 23, 2024 14:01:43 GMT 1
Imagine if they were only allowed to charge for the quality of football on display (from Town)?
We’d have paid about £15 this season… 😉
|
|
|
|
Post by royrace on Feb 23, 2024 14:06:28 GMT 1
My point is my broadband provider doesn't ask for a whole year's payment in one go before I have received the service or ask me to take out finance for it!! We have an agreement that I will pay X amount for it each month which works well for both parties I know the club won't get the money all in one go,,but it shouldn't be too much of a problem for a billionaire owner...yes they get the money drip fed..but still get it The big problem I see with this and why I very much doubt it will happen is that some people will not pay there mothly fees and you have no way of working out who will default and at which point meaning you actually have no idea of the income coming from season tickets, this income level is vital for FFP and calculating what we can and can't spend. With your broadband you can also decide to stop it when you want (depending on the contract) with a season ticket you are buying a product in full the full seasons worth of games thats why its cheaper, there is a way to pay each month and you jsut pay on the day and pick and choose the games you want to go to. Very easy to stop the ticket though if payments are missed. It's a good idea imo, a pay monthly season ticket, almost like a subscription. If you default on a payment the ticket gets cancelled, you lose your seat potentially and don't get the opportunity to use the monthly payment facility again. The vast majority of people wouldn't default. Asking a family to find 5, 6, 700 or more in one lump sum is a very big ask imo, especially in the current climate. That's why pretty much any other service is subscription based over a 12 monthl period (not 10). |
|
Morning Norwood
Tom Cowan Terrier
Always look on the bright side of life
Posts: 749
|
Post by Morning Norwood on Feb 23, 2024 14:06:33 GMT 1
Seems a lot of tight fisted folk on here who don’t wanna part with much money to watch championship football!
If the club made big red lower £50 a season ticket, amazingly that area would suddenly be a lot fuller and those not wanting to change seats suddenly would.
|
|
|
|
Post by mosher on Feb 23, 2024 14:08:07 GMT 1
Imagine if they were only allowed to charge for the quality of football on display (from Town)? We’d have paid about £15 this season… 😉 They'd have reimbursed us more like  |
|
|
|
Post by royrace on Feb 23, 2024 14:12:06 GMT 1
Interesting these folks talking about interest free options when the entire point of a season ticket is to give you a discount for buying up front. Not the entire point though is it. Part of the point is to get you to commit to attending (or paying for) every match. Does the club benefit more from you paying up front or more from your commitment to attend or pay for every game? I'd say for a club like town it's the latter. Cashflow shouldn't be an issue at town, FFP is. |
|
|
|
Post by King Neil on Feb 23, 2024 14:28:56 GMT 1
Imo it's not how much you charge for the product...its how you have to pay for it
500 pounds upfront please...err no thank you
OK..12 payments by direct debit for £44.66p
Yes please👍
Same amount
|
|
|
|
Post by townarentbest on Feb 23, 2024 14:35:34 GMT 1
£300 is only 'more than enough' provided the club's owner is willing to not only stump up some millions to meet the rest of the ongoing costs, but also hopefully stump up some more millions on top of that to improve the team. So its hardly money grabbing when even charging £350 would mean the owner is still carrying millions of costs himself. And £350 is still well below the going rate. It would be in league 2, never mind the championship. It's unrealistic IMO to think £300 across the board is 'more than enough' for the fans contribution to all this expense and spending we as fans expect/demand. Yes the owner will be stumping up millions a year regardless of whether its £250 or £450,worth remembering sometimes. Irrelevant, he chose to do so and actually has some control over what he puts in...just as its our decision to spend £250 / £450 or £0. One other (facetious and certainly not serious!) point is..."Can I buy tickets over the course of nearly 40 years, and then claw some/most/all of what I've spent over that time back in the future when I decide I no longer want to go...like what an owner can potentially do, loading the club with directors loans"?! |
|
Morning Norwood
Tom Cowan Terrier
Always look on the bright side of life
Posts: 749
|
Post by Morning Norwood on Feb 23, 2024 14:43:41 GMT 1
Imo it's not how much you charge for the product...its how you have to pay for it 500 pounds upfront please...err no thank you OK..12 payments by direct debit for £44.66p Yes please👍 Same amount But it’s not the club you’re paying the money back to. You’re paying another company for that loan amount. Amazingly, that company needs to make money to survive also. |
|
|
|
Post by King Neil on Feb 23, 2024 15:04:51 GMT 1
Imo it's not how much you charge for the product...its how you have to pay for it 500 pounds upfront please...err no thank you OK..12 payments by direct debit for £44.66p Yes please👍 Same amount But it’s not the club you’re paying the money back to. You’re paying another company for that loan amount. Amazingly, that company needs to make money to survive also. Read the whole thread The club could charge us a monthly payment by direct debit in the same way we pay all our other bills..no added interest I think Roy said you could basically call it a subscription You are still commiting yourself to the whole season 12 months....the club still gets ALL the money they initially wanted,,but no third parties are charging you interest And it makes it easier for pretty much every Town fan to handle the cost Everyone is a winner club/fan |
|
|
|
Post by brighousebandbred on Feb 23, 2024 15:49:26 GMT 1
£299 next year for all adults keep the youngsters tickets as they are . Small gradual rise will keep all fans happy and year after year slowly put prices up .
|
|
|
|
Post by townarentbest on Feb 23, 2024 15:49:56 GMT 1
But it’s not the club you’re paying the money back to. You’re paying another company for that loan amount. Amazingly, that company needs to make money to survive also. Read the whole thread The club could charge us a monthly payment by direct debit in the same way we pay all our other bills..no added interest I think Roy said you could basically call it a subscription You are still commiting yourself to the whole season 12 months....the club still gets ALL the money they initially wanted,,but no third parties are charging you interest And it makes it easier for pretty much every Town fan to handle the cost Everyone is a winner club/fan Except football clubs like to manage their cash flow around season ticket revenue being safely banked away ahead of a season starting. What happens if you announce you're moving home games to a new stadium in Pontefract, lose every game 6-0 for three months and everyone just cancels their direct debits. |
|
|
|
Post by King Neil on Feb 23, 2024 15:57:47 GMT 1
Read the whole thread The club could charge us a monthly payment by direct debit in the same way we pay all our other bills..no added interest I think Roy said you could basically call it a subscription You are still commiting yourself to the whole season 12 months....the club still gets ALL the money they initially wanted,,but no third parties are charging you interest And it makes it easier for pretty much every Town fan to handle the cost Everyone is a winner club/fan Except football clubs like to manage their cash flow around season ticket revenue being safely banked away ahead of a season starting. What happens if you announce you're moving home games to a new stadium in Pontefract, lose every game 6-0 for three months and everyone just cancels their direct debits. The same as would happen if you stopped paying for your broadband service before the 12 month contract ended...you would get a letter about it..then you would lose service..and finally a credit agency will chase you for payment and your credit score will dwindle |
|
|
|
Post by Tango on Feb 23, 2024 16:00:33 GMT 1
I think we would keep more/gain more/lose fewer season card holders if we went down the DFS route:
"Can you afford a sofa selling for £1500 & pay for it in full today?"
"No"
"Can you pay £31.25 a month over 4 years with interest free credit"?
"Yes"
Same principle with Season Cards.
Will there be people who can't pay £400 up-front? Yes
Will there be people willing to pay £44.45 a month over 9 months (starting in July)? I think yes.
Better to offer this option rather than lose people as attending fans (in my opinion).
|
|
|
|
Post by townarentbest on Feb 23, 2024 16:01:42 GMT 1
Except football clubs like to manage their cash flow around season ticket revenue being safely banked away ahead of a season starting. What happens if you announce you're moving home games to a new stadium in Pontefract, lose every game 6-0 for three months and everyone just cancels their direct debits. The same as would happen if you stopped paying for your broadband service before the 12 month contract ended...you would get a letter about it..then you would lose service..and finally a credit agency will chase you for payment and your credit score will dwindle And the club wouldn't get its missing money, would eventually recover a percentage if they were lucky, and those people would never throw another pound at the club (and definitely wouldn't be offered anything other than normal annual payment terms). It just wouldn't work. We *need* electricity, we don't need football. |
|
|
|
Post by King Neil on Feb 23, 2024 16:13:55 GMT 1
The same as would happen if you stopped paying for your broadband service before the 12 month contract ended...you would get a letter about it..then you would lose service..and finally a credit agency will chase you for payment and your credit score will dwindle And the club wouldn't get its missing money, would eventually recover a percentage if they were lucky, and those people would never throw another pound at the club (and definitely wouldn't be offered anything other than normal annual payment terms). It just wouldn't work. We *need* electricity, we don't need football. Not many would default..they have no reason to...too much of an emotional attachment Valentines night with the girlfriend?? Or Town v Sunderland? I rest my case😉 |
|
|
|
Post by mosher on Feb 23, 2024 16:19:14 GMT 1
And the club wouldn't get its missing money, would eventually recover a percentage if they were lucky, and those people would never throw another pound at the club (and definitely wouldn't be offered anything other than normal annual payment terms). It just wouldn't work. We *need* electricity, we don't need football. Not many would default..they have no reason to...too much of an emotional attachment Valentines night with the girlfriend??
Or Town v Sunderland?
I rest my case😉 Best scenario is just pull a Town fan, do both |
|
rab030
Iain Dunn Terrier
Posts: 439
|
Post by rab030 on Feb 23, 2024 16:31:32 GMT 1
Not many would default..they have no reason to...too much of an emotional attachment Valentines night with the girlfriend??
Or Town v Sunderland?
I rest my case😉 Best scenario is just pull a Town fan, do both Young love is bliss Mosher. However, I go to the football to get away from the wife - the last thing I need is her wanting to come with me, and asking lots of stupid questions or making a list of jobs that need doing  |
|
rab030
Iain Dunn Terrier
Posts: 439
|
Post by rab030 on Feb 23, 2024 16:41:07 GMT 1
I think we would keep more/gain more/lose fewer season card holders if we went down the DFS route: "Can you afford a sofa selling for £1500 & pay for it in full today?" "No" "Can you pay £31.25 a month over 4 years with interest free credit"? "Yes" Same principle with Season Cards. Will there be people who can't pay £400 up-front? Yes Will there be people willing to pay £44.45 a month over 9 months (starting in July)? I think yes. Better to offer this option rather than lose people as attending fans (in my opinion). No such thing as interest free credit - either the consumer pays interest or the seller of the product covers the cost to the finance company to make it look like you are getting interest free. They would happily give you a discount off the original price instead. The club needs the money so it can budget and so the 'subscription' model is not as attractive. I appreciate everybody is in different positions financially and agree we want to max the number of people attending, and so in my opinion it needs different levels of ST that accommodates the needs of most. |
|
