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Post by townrwe on May 18, 2015 20:12:42 GMT 1
Have they ever tried reducing the price by a decent amount? surely that would attract higher gates=more money with more people going to watch because its an attractive price? They heavily discounted many times last year.. Didn't have a huge impact on gates Even discounted tickets are sometimes difficult to take up. If you spend your Saturdays doing something other than watching town, when the tickets do come along your already busy. Discounted tickets don't create routine... which surely should be the objective of the promotions.... For me the pricing strategy is completely wrong, if it was 20 quid a game, I'd most likely go 7 or 8 times a year £160 and get carried away and but a shirt hat and when Im cold, instead ill pay 10 quid a game when kids for a quid is on and then the odd cooperate freebie. I'm unlikely to buy any merchandise either, as taking the kids in the shop is a disaster and hospitality isn't really for wearing town shirts... so town may get 36 quid out of me For the 3 kid's for a quid games. It's not like I cant afford it the principle of the cost I can't comprehend.
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Post by Headless Chicken on May 18, 2015 20:19:29 GMT 1
The bonus is we hopefully won't be surrounded by arseholes like at the Charlton cup game
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Post by Deleted on May 18, 2015 23:44:10 GMT 1
They're not doing anything here to attract fans who either can't afford to buy a season card or like me can't get to enough games to justify the cost. The £3 increase if you pay at the turnstiles is daylight robbery! I get all mine on the interwebby but appreciate there might be a few who can't. Not saying there shouldn't be any pay on the day - but its a bit of a relic from unseated stadium days.
But surely when the stadium is more or less 50% empty, targeting the spur of the moment last minute decision makers and making it easy for them to get into a game should be a priority?
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Post by goodshot (FGS) on May 19, 2015 1:12:58 GMT 1
I get all mine on the interwebby but appreciate there might be a few who can't. Not saying there shouldn't be any pay on the day - but its a bit of a relic from unseated stadium days.
But surely when the stadium is more or less 50% empty, targeting the spur of the moment last minute decision makers and making it easy for them to get into a game should be a priority?
Dunno - I guess we would have to see some stats on "pay on the gate" attendance. When I started watching probably 99% of non season ticket attendance was pay on the gate. Now I would think its a very low percentage. I don't see why they should be heavily surcharged for paying on the gate though if at all. I'd halve prices for away fans and NSL fans to try to fill the ends anyway. Until we see brilliant, winning football on a week by week basis we need some radical ideas to increase attendance and increase income. Surcharging anyone is not going to do it!
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Post by richyhtfc on May 19, 2015 1:22:23 GMT 1
Its got too much, who wants to guess our average attendance next year?
11k?
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Post by Nickhudds.UTT on May 19, 2015 7:32:53 GMT 1
Can't see many new fans coming. Bloody expensive for second tier footy. Unless your a lifelong town fan it doesn't look attractive imo.
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Post by Mr Breitside on May 19, 2015 7:34:23 GMT 1
Maybe something could be done to try and get some of the fans who can't afford to meet and club together to share a season card.
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Post by Deleted on May 19, 2015 7:57:57 GMT 1
Don't know where the club are going with this.
Have they calculated that the best nett ticket revenue can be gleaned by charging higher prices with lower crowds?
Are they intending to hammer the away fans and supplement the home support with regular offers to reduce the ticket price considerably?
At the end of the day we have to maximize our income but it seems like we're not doing anything to encourage the occasional supporter to come along with these prices.
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Post by Deleted on May 19, 2015 7:58:07 GMT 1
Promos, a lottery win or kidnapping a junior wheelchair user. Options are available, well done town!
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Post by Headless Chicken on May 19, 2015 8:24:26 GMT 1
Don't know where the club are going with this. Have they calculated that the best nett ticket revenue can be gleaned by charging higher prices with lower crowds? Are they intending to hammer the away fans and supplement the home support with regular offers to reduce the ticket price considerably? At the end of the day we have to maximize our income but it seems like we're not doing anything to encourage the occasional supporter to come along with these prices. I think you're right; they've worked out what they think will maximise immediate income. No one is patronising Bradford's alternative approach right now
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Post by thrice on May 19, 2015 8:28:24 GMT 1
It seems to me that we have given up on attracting the pay on the day fans (who must be negligible already) in favour of bleeding the away fans.
Lets hope for plenty of promos & a winning team.
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Post by Deleted on May 19, 2015 8:49:40 GMT 1
Predictably this is receiving a lot of criticism. I can't help but feel that it's easier to extract the highest ticket price and say how ridiculous it is, but significantly harder to suggest a ticket price which suits both the club's finances and the supporters.
1. What would be a reasonable price for fans to pay? 2. Assuming that this is lower than our current prices and given that evidence suggests that football tickets are price inelastic. How would you compensate for the reduced revenue that the club would receive as a result of this price reduction?
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Post by Russlad on May 19, 2015 9:14:42 GMT 1
In an ideal world
Premier League – £20 Championship - £15 League 1 & 2 - £10
Obviously I know these prices aren't realistic given players wages
£32 for 90 minutes of ‘entertainment’ is obscene.
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Post by fredcarno1 on May 19, 2015 10:09:05 GMT 1
I can't justify a season ticket due to work commitments and will pay on the gate as and when I can go. The prices are absolutely extortionate to be honest, and not only at Town. It's now become something along with city bonuses and CEO pay rises where the only justification is that "we have to do it because everyone else is".
At a time where inflation is running at negative and many people haven't had a pay rise for years it's unjustifiable IMO and very shortsighted as I can't imagine someone who has only a passing interest in Town tipping up over £30 to watch. Lets hope there are plenty of offer games as football below the Premier League is in danger of alienating many of their core fans for years to come.
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Post by Deleted on May 19, 2015 10:13:19 GMT 1
In an ideal world Premier League – £20 Championship - £15 League 1 & 2 - £10 Obviously I know these prices aren't realistic given players wages £32 for 90 minutes of ‘entertainment’ is obscene. 90 minutes of what?
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Post by Deleted on May 19, 2015 10:17:38 GMT 1
unless we go back to the old days,paying players a realistic wage,taking advantage of a testomonial,then they get a job when they retire,,,then we are fucked
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Post by DeepSpace on May 19, 2015 10:45:36 GMT 1
I'd like to assume that the club have a lot of data to hand on the impact of various pricing policies, and would naturally assume that they are implementing a structure & set of policies that maximises their profits. They see what happens to cash sales at everything from £5/game to £30+/game & ought to be able to judge game by game the correct pricing model. As I say, I'd assume that they have the business acumen to do that, but...
That though is a totally separate argument to the ethical one that implies you should fix prices in order to make the game more accessible to people who want to come but can't afford it (if you like the "traditional" support). Now, as a dyed-in-the-wool old school Socialist I'm all for interfering with markets to make them more equitable but sadly my view of how the world should be and the reality of how it is are some distance apart.
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Post by townrwe on May 19, 2015 11:40:06 GMT 1
Can anyone Identify for what purpose of the current board in its running of the club? I personally think they have lost direction and are losing the fans, which is a massive shame, because as a legacy, the Dean Hoyle era is a good one, but that legacy is starting to get slightly tainted in my eyes. I was a fan of the club before the board took over, however now Im in a position of seeing the clubs infrastructure been in a healthy position, but been overcharged for tickets. Although canalside and having the ground back is a bonus, Id have rather watched us in league one with cheaper ticket prices and the majority of the team from the academy. Its the team i support, through highs and lows, not the ground, canalside, mercenary players. and a sustainable league position. Its just all abit sterile and uninspiring. So for what reason are the board currently running the club?
1) PROFIT - To make a profit (Hasn't happened and unlikely to happen unless we are in the premier league) 2) SUSTAINABLE - To make a sustainable loss, improve facilities, academy etc well thats ok until someone else takes over, and shelves it all like cellino or the fan base dies of old age, so is pretty pointless. 3) FANS - Its run for the fans and they are just custodians doing their best (price hikes and poor communication, fleecing everyday fans, Im not sure it is anymore, if it ever was) 4) PLAYERS - For the players to milk the club and take more money than the club can afford......
Seems like the club is run for the players, an old saying in sport, no player (or anyone) is bigger than the club.
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Post by Deleted on May 19, 2015 12:43:07 GMT 1
I would rather see 200 fans @ £20 =£4000 than 100@ £30= £4000.Better attendances better atmosphere.?
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Post by Chips Longhorn on May 19, 2015 12:54:09 GMT 1
I would rather see 200 fans @ £20 =£4000 than 100@ £30= £4000.Better attendances better atmosphere.? Not only is your maths out by a grand.. your logic is also flawed..there isn't an exact correlation between price and numbers as recent promotional matches showed.. I doubt we would fill the ground every week if it were free to get in
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Post by mids on May 19, 2015 12:58:10 GMT 1
I would rather see 200 fans @ £20 =£4000 than 100@ £30= £4000.Better attendances better atmosphere.?
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Post by dewsburyterrier on May 19, 2015 12:58:54 GMT 1
A season ticket looks a bargain at £37 a month for 10 months in the Brittania Rescue (early bird prices) Maybe the match day prices should have been announced earlier to show people what a bargain season tickets are compared with pay on the day. Difficult one for the club is this as they will have calculated that the revenue when prices are dropped doesn't go up compared with normal match day prices - in the main due to away support turning up whether £25 or £15.
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Post by Tanzanian Terrier on May 19, 2015 12:59:33 GMT 1
I would rather see 200 fans @ £20 =£4000 than 100@ £30= £4000.Better attendances better atmosphere.? Not only is your maths out by a grand.. tour logic is also flawed..there isn't an exact correlation between price and numbers as recent promotional matches showed.. I doubt we wowuld fill the ground every week if it were free to get in And approx 50% of tickets sold are at concession prices, whether it be SC or pay on the day
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Post by Deleted on May 19, 2015 13:20:28 GMT 1
I would rather see 200 fans @ £20 =£4000 than 100@ £30= £4000.Better attendances better atmosphere.? Not only is your maths out by a grand.. your logic is also flawed..there isn't an exact correlation between price and numbers as recent promotional matches showed.. I doubt we would fill the ground every week if it were free to get in Are you in favour of high prices ?
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Post by brighousebandbred on May 19, 2015 13:30:56 GMT 1
Long term this could be a disaster for town, lose floating fans lose their siblings, the average age of football fans inside grounds is increasing at a rapid rate. If I was choosing which local team to support next year as a youngster, if my parents aren't taking me to watch town, maybe my mates parents could entice me to go with them to watch Bradford City . Lose the parents you lose their kids. The smart arse whose come up with these prices needs to prey for some bloody entertaining football this season.
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Post by Doc Halladay 32 on May 19, 2015 13:34:48 GMT 1
We'd all like to see harrison's half the price double the fans but as Chips pointed out it simply doesn't work out that way.
I'm convinced the club don't want to charge these prices but given the economics of the quality of squad we as fans want to see then this coupled that squad's wages then the price has been set accordingly. They'd be daft to budget any other way.
It is quite obvious to me that they want to encourage (push) more fans into buying season tickets if possible, because this is where the club can budget matchday costs more effectively.
What was the cost of an early bird season ticket this year in comparison to 23 x Cat B games?
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Post by brighousebandbred on May 19, 2015 13:38:13 GMT 1
Like I said short term thinking
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Post by Marco4 on May 19, 2015 13:40:29 GMT 1
I didn't make the effort at last year's prices and I won't at this. Its not a boycott as such, but I feel my money can be better spent elsewhere.
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Post by Floyds on May 19, 2015 13:41:42 GMT 1
We also pay a set amount for every fan that attends (was it £6?) regardless of whether they paid £50 or were let in free.
So, it stands to reason, that they'd like fewer fans paying more to get to the same financial position (pre £6 charge) than a alot of fans paying less.
However, what cost is attached to the longer term impact of losing potential younger fans? If "floating" fans don't turn up, then their kids won't in future years, either.
A difficult balancing act.
Not convinced we've got it right, but it's as expected given Clibben's oft stated beliefs on ticket pricing.
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Post by brighousebandbred on May 19, 2015 13:42:32 GMT 1
Not taking about half price tickets but £32 / £35 is bloody stupid, and is simply short term profit. Is money the only thing that matters in football ? Goodbye htfc for far too many if it is.
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