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Post by impact on May 19, 2015 10:26:09 GMT 1
Perhaps this is why they met FFP - their season tickets this year were, on average, just under £600! Now they're going to be £500-£900 in the prem. Staggering. m.bbc.co.uk/sport/football/32792112
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Post by gledholt terrier on May 19, 2015 10:28:39 GMT 1
Perhaps this is why they met FFP - their season tickets this year were, on average, just under £600! Now they're going to be £500-£900 in the prem. Staggering. m.bbc.co.uk/sport/football/32792112Supply. Demand
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Post by morrisraspass on May 19, 2015 10:39:34 GMT 1
Not content on reaping the profits from the mega TV deal, they may as well rinse as much from the fans as they can. Football clubs eh?
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Post by jstorr13 on May 19, 2015 10:57:19 GMT 1
It hurts to say it but I think ticket prices will be the downfall to football.
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rocky
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Post by rocky on May 19, 2015 11:08:54 GMT 1
Perhaps this is why they met FFP - their season tickets this year were, on average, just under £600! Now they're going to be £500-£900 in the prem. Staggering. m.bbc.co.uk/sport/football/32792112Supply. Demand Got it in one mate. They're clearly going to fill every seat & will have to turn people away. That being the case, why on earth would they offer cheap season tickets.
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Post by Deleted on May 19, 2015 11:15:43 GMT 1
There's a reason why the Russian billionaire invested in a club in one of the more affluent areas of the UK.
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Post by softboy on May 19, 2015 11:21:23 GMT 1
And there are many on here saying we should push the boat out, gamble on a push to the Premier League, if Bournmouth have done it then why cannot we (or DH to be precise). Perhaps this is a bit of a warning as to the consequences.
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Post by bridgeterrier on May 19, 2015 11:43:37 GMT 1
Take the Executive seating out of the equation(£950) which is a bit like our White Rose club and it's not as alarming as people think.
Season tickets range from £550 to £760 in the stands at a average of £32.64/game compared to last season pay on the day price of £28.34(average)
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Post by morrisraspass on May 19, 2015 12:15:21 GMT 1
Got it in one mate. They're clearly going to fill every seat & will have to turn people away. That being the case, why on earth would they offer cheap season tickets. Because they recognise that times is hard for a lot of people, and given the massive windfall that is coming their way in terms of TV money etc this is a great opportunity to show some goodwill to the fans who pay week in week out to come and support their team, and celebrate this "first" for the club. But no, it's a case of let's cash in while we can.
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Post by Deleted on May 19, 2015 12:17:27 GMT 1
Small club like Bournemouth charging that, disgraceful.
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Post by Deleted on May 19, 2015 12:26:12 GMT 1
You get deano saying your season ticket if you get to the premiership will cost you £100, and yet you get clubs like bournemouth ripping their fans off.
It's not like they'll be minted after a season in the greed league is it?
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Post by Torquayterrier on May 19, 2015 12:51:54 GMT 1
Yet Wigan managed several years in top flight without charging an arm and a leg for ST's. Can't imagine Dave Whelan had deeper pockets than the Russian at B'mouth. But as already stated, if the fans will pay it then the club will charge it.
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Post by Deleted on May 19, 2015 12:54:10 GMT 1
Capped at 7000 season tickets in a 12,000 capacity ground. Say an average of £35 a ticket x12k = max match day income of £420k.
If Town get a 20k attendance at average of £21 per ticket we will equal their income - plus we'll probably sell more pies, 'programmes' and Bovril.
Yes, it's expensive for their fans but not really profiteering. I'm sure they could have charged far more and still had a sell out each week.
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Post by HuddsTerrier on May 19, 2015 13:06:56 GMT 1
Short term thinking to take long term fans for granted - the ones who went when they almost went bust a few years back
The new cling on fans may pay a bit more now (pushing out some loyal fans) but will be the first to jump ship when Bournemouth drift back to their "natural" position
Sad thing is this increase won't even cover a months wages of a top player so it's a rounding in the scheme of their income!
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Post by Deleted on May 19, 2015 15:44:39 GMT 1
Got it in one mate. They're clearly going to fill every seat & will have to turn people away. That being the case, why on earth would they offer cheap season tickets. Because they recognise that times is hard for a lot of people, and given the massive windfall that is coming their way in terms of TV money etc this is a great opportunity to show some goodwill to the fans who pay week in week out to come and support their team, and celebrate this "first" for the club. But no, it's a case of let's cash in while we can. That's business though.
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Post by Deleted on May 19, 2015 16:59:17 GMT 1
The only thing that doesn't make a lot of sense to me is that they will receive a lot more revenue from TV than those ticket price increases will bring in.
So we're they really necessary? No but it's a private business so it's up to them.
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Post by stevvy on May 19, 2015 22:11:47 GMT 1
If you know the fans will pay it and you know there's going to be more people wanting ST's than are available, then you'll charge high prices. It's to be expected (though 1 thing that'd bother me if we got promoted, and it's me being picky, is you pay more money but you actually get to see 4 less home games for that increase)
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Post by Doc Halladay 32 on May 19, 2015 22:18:39 GMT 1
And there are many on here saying we should push the boat out, gamble on a push to the Premier League, if Bournmouth have done it then why cannot we (or DH to be precise). Perhaps this is a bit of a warning as to the consequences. Particularly when the club is already getting criticised for it's pricing policy on the other thread
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Post by Deleted on May 19, 2015 23:25:59 GMT 1
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Post by detox on May 20, 2015 7:36:01 GMT 1
The only thing that doesn't make a lot of sense to me is that they will receive a lot more revenue from TV than those ticket price increases will bring in. So we're they really necessary? No but it's a private business so it's up to them. That's exactly it. Bournemouth will now get £100m plus next season for the Premier League, so putting up match day prices for their 10,000home fans seems a bit pointless for the extra revenue they will get in comparison. An extra £5 per person, £50,000 a game...about £1m for the season...? Talk about 'milking' it...it's really not necessary at all....just sheer bloody greed
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Post by blueandwhitemavis on May 20, 2015 7:43:45 GMT 1
Yes, but how much would you be willing to pay to watch Town in the Premiership
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Post by Essex Terrier on May 20, 2015 7:49:56 GMT 1
You get deano saying your season ticket if you get to the premiership will cost you £100, and yet you get clubs like bournemouth ripping their fans off. It's not like they'll be minted after a season in the greed league is it? I wonder how much of a commitment that £100.00 offer is now? I recall it was "only" for those people who bought at the time and kept every year until we reach the promised land. Presumably there will have been several back-sliders who have not retained their ST ( Frankiesleftpeg for one!), but still, I would think many of we loyal fans have kept going since the offer?
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Post by Deleted on May 20, 2015 8:09:03 GMT 1
You get deano saying your season ticket if you get to the premiership will cost you £100, and yet you get clubs like bournemouth ripping their fans off. It's not like they'll be minted after a season in the greed league is it? I wonder how much of a commitment that £100.00 offer is now? I recall it was "only" for those people who bought at the time and kept every year until we reach the promised land. Presumably there will have been several back-sliders who have not retained their ST ( Frankiesleftpeg for one!), but still, I would think many of we loyal fans have kept going since the offer? Can you imagine the furore if we get promoted with fans that have had season tickets for 56 years but decided not to renew on the back of a few poor home games last season? I think Dean will stick to his word and honour the deal, although Clibbens will probably try and implement a £250 administration fee for anybody who benefits. ;-)
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Post by gledholt terrier on May 20, 2015 9:13:50 GMT 1
The only thing that doesn't make a lot of sense to me is that they will receive a lot more revenue from TV than those ticket price increases will bring in. So we're they really necessary? No but it's a private business so it's up to them. That's exactly it. Bournemouth will now get £100m plus next season for the Premier League, so putting up match day prices for their 10,000home fans seems a bit pointless for the extra revenue they will get in comparison. An extra £5 per person, £50,000 a game...about £1m for the season...? Talk about 'milking' it...it's really not necessary at all....just sheer bloody greed Deliberately under pricing your product is a pretty Cardinal sin for a business. The short term uplift in turnover - through higher sales - delivers too low profit and, worse, when the product reduces in perceived value the ability to reduce prices accordingly is restricted. It could be argued, given that Bournemouth has a low ceiling for potential sales because of their capacity, that the season tickets are priced too low in relation to expected demand. That they haven't juiced the circumstances fully probably reflects something of an eye for the future - if/when they return from whence they came, they will need the loyalty they have relied upon in the past. I don't envy those who have to set prices - it's pretty much a complex game of Lemonade Stand - and our very own Nigel has much more difficult problems than his Bournemouth equivalent. He doesn't have a (realistic) capacity ceiling - the demand - he has to cede monies to the stadium company and add on sales (refreshments etc) can't be part of the equation. Add to that the fact that increased income is essential for FFP calculations, and he has a lot of obstacles to getting prices right. Fundamentally, though, customers will judge the product/price conundrum over time. £30 as a walk up price is very different watching a poor, struggling team in a stadium with no atmosphere against watching an attractive, winning side challenging in all competitions. Perhaps NC's pricing structure shows a bit of confidence for next season?
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Post by goodshot (FGS) on May 20, 2015 10:15:51 GMT 1
I was walking past the Grace Gates yesterday and, as the weather forecast is good for Friday, popped in and impulse bought 6 tickets for the 1st Test v New Zealand - £450. ECB are not under pricing their products!
PS I think you are right for widgets and a lot of goods/services - but not sure for football fans. I'd go for free tickets or very low price tickets for kids for example to build up some customer loyalty.
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Post by Frankiesleftpeg on May 20, 2015 12:08:21 GMT 1
You get deano saying your season ticket if you get to the premiership will cost you £100, and yet you get clubs like bournemouth ripping their fans off. It's not like they'll be minted after a season in the greed league is it? I wonder how much of a commitment that £100.00 offer is now? I recall it was "only" for those people who bought at the time and kept every year until we reach the promised land. Presumably there will have been several back-sliders who have not retained their ST ( Frankiesleftpeg for one!), but still, I would think many of we loyal fans have kept going since the offer? Not retained but still managed sixteen games this season despite it being a thousand mile round trip. Given that you're in the concession category now, will you be expecting a discount on your £100 ticket?
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Post by Deleted on May 20, 2015 12:14:28 GMT 1
That's exactly it. Bournemouth will now get £100m plus next season for the Premier League, so putting up match day prices for their 10,000home fans seems a bit pointless for the extra revenue they will get in comparison. An extra £5 per person, £50,000 a game...about £1m for the season...? Talk about 'milking' it...it's really not necessary at all....just sheer bloody greed Deliberately under pricing your product is a pretty Cardinal sin for a business. The short term uplift in turnover - through higher sales - delivers too low profit and, worse, when the product reduces in perceived value the ability to reduce prices accordingly is restricted. It could be argued, given that Bournemouth has a low ceiling for potential sales because of their capacity, that the season tickets are priced too low in relation to expected demand. That they haven't juiced the circumstances fully probably reflects something of an eye for the future - if/when they return from whence they came, they will need the loyalty they have relied upon in the past. I don't envy those who have to set prices - it's pretty much a complex game of Lemonade Stand - and our very own Nigel has much more difficult problems than his Bournemouth equivalent. He doesn't have a (realistic) capacity ceiling - the demand - he has to cede monies to the stadium company and add on sales (refreshments etc) can't be part of the equation. Add to that the fact that increased income is essential for FFP calculations, and he has a lot of obstacles to getting prices right. Fundamentally, though, customers will judge the product/price conundrum over time. £30 as a walk up price is very different watching a poor, struggling team in a stadium with no atmosphere against watching an attractive, winning side challenging in all competitions. Perhaps NC's pricing structure shows a bit of confidence for next season? Heard Simon Jordan discussing price strategies years ago and he shared a similair view that reducing prices simply devalues the product.
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Post by goodshot (FGS) on May 20, 2015 12:23:45 GMT 1
You get deano saying your season ticket if you get to the premiership will cost you £100, and yet you get clubs like bournemouth ripping their fans off. It's not like they'll be minted after a season in the greed league is it? I wonder how much of a commitment that £100.00 offer is now? I recall it was "only" for those people who bought at the time and kept every year until we reach the promised land. Presumably there will have been several back-sliders who have not retained their ST ( Frankiesleftpeg for one!), but still, I would think many of we loyal fans have kept going since the offer? Slid.
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Post by impact on May 20, 2015 12:47:28 GMT 1
I was walking past the Grace Gates yesterday and, as the weather forecast is good for Friday, popped in and impulse bought 6 tickets for the 1st Test v New Zealand - £450. ECB are not under pricing their products! PS I think you are right for widgets and a lot of goods/services - but not sure for football fans. I'd go for free tickets or very low price tickets for kids for example to build up some customer loyalty. £25 at Yorkshire!
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Post by Deleted on May 20, 2015 13:26:46 GMT 1
Capped at 7000 season tickets in a 12,000 capacity ground. Say an average of £35 a ticket x12k = max match day income of £420k. If Town get a 20k attendance at average of £21 per ticket we will equal their income - plus we'll probably sell more pies, 'programmes' and Bovril.Yes, it's expensive for their fans but not really profiteering. I'm sure they could have charged far more and still had a sell out each week. And what financial benefit do we get from those pies and bovril?
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