|
|
Post by m62terrier on Feb 23, 2024 16:43:24 GMT 1
I think we would keep more/gain more/lose fewer season card holders if we went down the DFS route: "Can you afford a sofa selling for £1500 & pay for it in full today?" "No" "Can you pay £31.25 a month over 4 years with interest free credit"? "Yes" Same principle with Season Cards. Will there be people who can't pay £400 up-front? Yes Will there be people willing to pay £44.45 a month over 9 months (starting in July)? I think yes. Better to offer this option rather than lose people as attending fans (in my opinion). But that is just the same as what the club currently offer with the finance. I doubt that DFS (or other sofa companies) are genuinely selling their sofa's interest free over 4 years. The interest will be built into the cost of the sofa. Therefore if Town were the same, then a season ticket would likely be 10 to 15% more expensive. I presume if they did that, then they would have to offer the same price to all customers (like DFS do) so people who don't pay finance would suffer as a result. In regards to the original question. I would guess around £350 would be a fair price. I paid £350 for the last season in League One so that seems a reasonable price for Championship football. Any more and I think you risk losing a lot of people who will just pay on the day. The issue the club has is that the prices have been really low for around 8 years now. I think they were under £200 for Wagner's first full season, then i don't think they have come above £250 (for renewals anyway) since then. To then jump 40% from £250 to £350 would be a major hike which I think the club would be hard to justify. I think smaller increases should be the way the club need to approach this. Maybe £279 next season, then maybe £299 the next. Get people used to paying a bit more. At £279 I would probably renew. At £350 I will pick and choose next season. |
|
|
|
Post by royrace on Feb 23, 2024 16:51:04 GMT 1
The same as would happen if you stopped paying for your broadband service before the 12 month contract ended...you would get a letter about it..then you would lose service..and finally a credit agency will chase you for payment and your credit score will dwindle And the club wouldn't get its missing money, would eventually recover a percentage if they were lucky, and those people would never throw another pound at the club (and definitely wouldn't be offered anything other than normal annual payment terms). It just wouldn't work. We *need* electricity, we don't need football. You'd only get a miniscule amount that would default. It wouldn't even be worth chasing them. Just cancel the ticket, release the seat and add them to a blacklist for future season tickets purchased monthly unless there's a very good reason. |
|
|
|
Post by mosher on Feb 23, 2024 16:52:53 GMT 1
Best scenario is just pull a Town fan, do both  Young love is bliss Mosher. However, I go to the football to get away from the wife - the last thing I need is her wanting to come with me, and asking lots of stupid questions or making a list of jobs that need doing  Hahaha young love? Bloody hell it's been a long time since I've been young, but I know what you mean about bringing an uninitiated wifey to the football. Current squeeze was already a Town fan when I met her so no stupid questions (football related anyway  ) and I don't cohabit so screw any jobs she wants doing Only been a few months so I'm not looking to get away from her just yet, but that's just another reason I have no qualms about "letting her" go out without me, space is great for both of us. |
|
|
|
Post by willo on Feb 23, 2024 17:13:08 GMT 1
The one thing I'm less of a fan of is the number of price brackets we have - I think there should be a cheap, flat rate for all under 18s we currently have rates for: Adults Under 23s Under 18s Under 16s Under 11s I think just have one rate for Under 18s, or possibly under 18s and NUS members. One rate then for adults, and one for over 65s Simplify it, and recognise that we're in a cost of living crisis and football is an escape for families. I'd say £300 for adults, £200 for over £65s, £100 for under 18s. This year it was: Adults: £249 Under 23s: £159 Under 18s: £129 Under 16s: £109 Under 11s: £49 And instead of money off for early renewals. give it in the form of either a discount or voucher for the club shop. For example, half price shirts if you renew before date X. 1 shirt per ST, and must be purchased by the first home game. Or x% off a spend of up to £X, again with a deadline, say 31 August. This would cost the club less in reality, and potentially feel more valuable to punters. Just getting caught up on this thread so apologies if it’s been mentioned already. You haven’t included any pricing category for students. For example, my son will be in his 4th and final year at university come September although I have continued to renew and fund his season card right through his uni life despite him only being back home to see around 1/4 of the games. I only do this because of its current cost (£159) and wouldn’t have paid £300 a season to renew his seat. |
|
|
|
Post by townarentbest on Feb 23, 2024 17:13:27 GMT 1
And the club wouldn't get its missing money, would eventually recover a percentage if they were lucky, and those people would never throw another pound at the club (and definitely wouldn't be offered anything other than normal annual payment terms). It just wouldn't work. We *need* electricity, we don't need football. You'd only get a miniscule amount that would default. It wouldn't even be worth chasing them. Just cancel the ticket, release the seat and add them to a blacklist for future season tickets purchased monthly unless there's a very good reason. I agree...but even though it would be a miniscule amount...it would be some, and they'd never come back. Far better to just extract money from the punters hands in one go. |
|
|
|
Post by Gag_N_Bone_Man (Destabiliser) on Feb 23, 2024 17:18:50 GMT 1
The one thing I'm less of a fan of is the number of price brackets we have - I think there should be a cheap, flat rate for all under 18s we currently have rates for: Adults Under 23s Under 18s Under 16s Under 11s I think just have one rate for Under 18s, or possibly under 18s and NUS members. One rate then for adults, and one for over 65s Simplify it, and recognise that we're in a cost of living crisis and football is an escape for families. I'd say £300 for adults, £200 for over £65s, £100 for under 18s. This year it was: Adults: £249 Under 23s: £159 Under 18s: £129 Under 16s: £109 Under 11s: £49 And instead of money off for early renewals. give it in the form of either a discount or voucher for the club shop. For example, half price shirts if you renew before date X. 1 shirt per ST, and must be purchased by the first home game. Or x% off a spend of up to £X, again with a deadline, say 31 August. This would cost the club less in reality, and potentially feel more valuable to punters. Just getting caught up on this thread so apologies if it’s been mentioned already. You haven’t included any pricing category for students. For example, my son will be in his 4th and final year at university come September although I have continued to renew and fund his season card right through his uni life despite him only being back home to see around 1/4 of the games. I only do this because of its current cost (£159) and wouldn’t have paid £300 a season to renew his seat. see highlighted sentence. |
|
|
|
Post by willo on Feb 23, 2024 17:30:32 GMT 1
Price increases would have to be staggered over a number of seasons for the club to reach the point they would be ok with (whatever that point may be). As I put previously, a rise from £249 to £299 is a 20% increase which in itself is way above average, I mean are anyone’s salaries rising by 20% this year? Thought not. Re paying in instalments. Over the last year or so, I’ve opted to pay for tickets to live events by Klarna on several occasions. There may well be a hidden charge but they advertise as you being able to pay by interest free instalments for these events. As an example, I opted to pay the £90 for x2 tickets to see Neil Warnock at York Barbican using Klarna at £30 per month over 3 months. There certainly outwardly doesn’t appear to be any service charge when paying by this method.
|
|
|
|
Post by willo on Feb 23, 2024 17:31:30 GMT 1
Just getting caught up on this thread so apologies if it’s been mentioned already. You haven’t included any pricing category for students. For example, my son will be in his 4th and final year at university come September although I have continued to renew and fund his season card right through his uni life despite him only being back home to see around 1/4 of the games. I only do this because of its current cost (£159) and wouldn’t have paid £300 a season to renew his seat. see highlighted sentence. Apologies, missed that bit. I was with you up to that point though. 😃 |
|
|
|
Post by Tango on Feb 23, 2024 17:40:38 GMT 1
I think we would keep more/gain more/lose fewer season card holders if we went down the DFS route: "Can you afford a sofa selling for £1500 & pay for it in full today?" "No" "Can you pay £31.25 a month over 4 years with interest free credit"? "Yes" Same principle with Season Cards. Will there be people who can't pay £400 up-front? Yes Will there be people willing to pay £44.45 a month over 9 months (starting in July)? I think yes. Better to offer this option rather than lose people as attending fans (in my opinion). No such thing as interest free credit - either the consumer pays interest or the seller of the product covers the cost to the finance company to make it look like you are getting interest free. They would happily give you a discount off the original price instead. The club needs the money so it can budget and so the 'subscription' model is not as attractive. I appreciate everybody is in different positions financially and agree we want to max the number of people attending, and so in my opinion it needs different levels of ST that accommodates the needs of most. I agree - the cost of the 'interest free' is built into the cost of the product. DFS can do that as they make (most of) the products they sell, so no-one knows what profit is in the sofa and what proportion is in the fee they attribute for the credit. The Season Card price is the same. This can be set by HTAFC. Either the club can accept slightly less profit on someone taking out credit and paying the same price over 9 months, or they can increase the price for credit by an amount to cover this. Only KN & his team can decide what's better over the course of the season: Option 1: the club bears the additional cost of adminstering credit terms (but accepts more will take this option up, meaning more fans in the ground and more hospitality spend), or Option 2: The fans bear the cost of the additional credit terms (meaning they pay more than those that pay in full, but the club accepts that this will deter a proportion, however small). |
|
|
|
Post by allan 1958 (OAF-WROY)(SSLFF) on Feb 23, 2024 18:01:22 GMT 1
£343 please my favourite number
|
|
|
|
Post by allan 1958 (OAF-WROY)(SSLFF) on Feb 23, 2024 18:05:09 GMT 1
£343 please my favourite number Sorry to deflect the thread anyone who pms me why it's my fav gets a free beer. Clue I love to play with numbers |
|
rab030
Iain Dunn Terrier
Posts: 439
|
Post by rab030 on Feb 23, 2024 18:50:46 GMT 1
No such thing as interest free credit - either the consumer pays interest or the seller of the product covers the cost to the finance company to make it look like you are getting interest free. They would happily give you a discount off the original price instead. The club needs the money so it can budget and so the 'subscription' model is not as attractive. I appreciate everybody is in different positions financially and agree we want to max the number of people attending, and so in my opinion it needs different levels of ST that accommodates the needs of most. I agree - the cost of the 'interest free' is built into the cost of the product. DFS can do that as they make (most of) the products they sell, so no-one knows what profit is in the sofa and what proportion is in the fee they attribute for the credit. The Season Card price is the same. This can be set by HTAFC. Either the club can accept slightly less profit on someone taking out credit and paying the same price over 9 months, or they can increase the price for credit by an amount to cover this. Only KN & his team can decide what's better over the course of the season: Option 1: the club bears the additional cost of adminstering credit terms (but accepts more will take this option up, meaning more fans in the ground and more hospitality spend), or Option 2: The fans bear the cost of the additional credit terms (meaning they pay more than those that pay in full, but the club accepts that this will deter a proportion, however small). But what about those people that can pay in full - don’t they get a discount ? |
|
|
|
Post by Flowerdisco on Feb 23, 2024 19:05:28 GMT 1
As good as it is at £15 per match (No dispute there) my friend who used to go pre covid before everything shut down said this. He has found other things to do since Covid and has started going with his missus to the cinema at £5 each "For a tenner we get to see a film in the dry, It doesn't ruin my weekend" Before anyone has a pop he had been a ST holder for as long as I can remember. Hopefully the new exciting regime can bring him back on board but I'm doubtful. Although he hasnt fallen out with Town how can we bring him back on board?These are the people we have lost. Surely he can't be the only one Hence ST need to be realistic and I think personally at £15/game that's good value. Tell him the cinema opens other times, not just on Saturday afternoons?? Believe me I've told him 😆 |
|
|
|
Post by Flowerdisco on Feb 23, 2024 19:06:44 GMT 1
Yep you're right it is about balance. Will be interesting to see what Kev does
|
|
|
|
Post by Will on Feb 23, 2024 19:09:41 GMT 1
Why would anyone pay interest on buying a season ticket in advance of the games. If anything there should be a discount for paying ahead of time
|
|
|
|
Post by Big Ern on Feb 23, 2024 20:02:11 GMT 1
The problem with direct debit is that it can be cancelled at any time. If 4000 fans decided to cancel their DD then the club would suffer financially. Obviously their card wouldn't work as a result but it's far more tempting to stop it when the going gets tough.
|
|
|
|
Post by yappledapple on Feb 23, 2024 20:37:19 GMT 1
Derby in League 1 (albeit they could go up this season) have just released their next season’s season ticket prices. Just thought I’d stick them on here to enhance the debate/discussion…  |
|
|
|
Post by Big Ern on Feb 23, 2024 20:42:21 GMT 1
Derby in League 1 (albeit they could go up this season) have just released their next season’s season ticket prices. Just thought I’d stick them on here to enhance the debate/discussion… I don't really understand that, does that mean the longer you have a season ticket the more you pay? Edit, ignore me I had a brain fart |
|
|
|
Post by ilsonterrier on Feb 23, 2024 20:42:39 GMT 1
I haven't read everything on this thread. It went from 1 page to 4 in a couple of hours and now there are 7 pages so I haven't caught up yet - so no idea if this has been brought up or not.
Anyway, Derby have released their prices today. My husband's ticket for next year, which is equivalent to what I have at Town, will be £465. That is at a discount as he has had a ticket for 10+ consecutive years, otherwise it would have been £537. My 79 year old mother-in-law will be paying just short of £350 - again discounted for 10+ years.
|
|
|
|
Post by ilsonterrier on Feb 23, 2024 20:43:19 GMT 1
Derby in League 1 (albeit they could go up this season) have just released their next season’s season ticket prices. Just thought I’d stick them on here to enhance the debate/discussion… You posted this whilst I was typing!😂😂 |
|
|
|
Post by Essex Terrier on Feb 23, 2024 20:51:53 GMT 1
£343 please my favourite number £69? |
|
|
|
Post by aloadofdbullocks on Feb 23, 2024 21:17:26 GMT 1
If they increase prices by 20% what do you think will happen? How many season tickets did we sell last year after a miracle escape and the Warnock factor?
Sales will fall and the net income will not be enhanced by much if at all and certainly not by enough to make any real difference to our budgets. In addition crowds will be less so not as much support in the ground.
Who cares about the likes of Preston and Blackburns higher prices, they get thousands less than us in gates and that is where we will be if we increase prices too much.
Well done to those who can afford higher prices but there are many families currently struggling.
|
|
|
|
Post by boooothy on Feb 23, 2024 21:51:02 GMT 1
Very small hardcore fanbase at Town. We dont have the loyal
numbers the likes of Derby have that would turn up regardless.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Feb 23, 2024 21:53:22 GMT 1
And the club wouldn't get its missing money, would eventually recover a percentage if they were lucky, and those people would never throw another pound at the club (and definitely wouldn't be offered anything other than normal annual payment terms). It just wouldn't work. We *need* electricity, we don't need football. Not many would default..they have no reason to...too much of an emotional attachment Valentines night with the girlfriend?? Or Town v Sunderland? I rest my case😉 Don't think people who want value for money have emotional attachment |
|
ambryboy
Jimmy Glazzard Terrier
Posts: 4,878
|
Post by ambryboy on Feb 23, 2024 22:04:28 GMT 1
I think you should pay on the way out; if you've enjoyed the game you throw a £20 note into a bucket, if it was only an alright game drop a tenner in and if it's a Moore-esque borefest you pay nowt.
|
|
|
|
Post by King Neil on Feb 23, 2024 22:27:47 GMT 1
Very small hardcore fanbase at Town. We dont have the loyal numbers the likes of Derby have that would turn up regardless. It's nearly double the population What crowds would we get with another 120 thousand living in the area Probably same as theirs Huddersfield 141k Derby 268k |
|
|
|
Post by Randy Watson on Feb 23, 2024 22:38:13 GMT 1
How about the option to buy a card for half the home games, at more than half the cost of a season ticket but not as much as pay on the gate ? The reason for me is I'm away every other weekend so a ST would be a waste of brass. Not sure how it would work BTW. Just an idea
|
|
|
|
Post by Randy Watson on Feb 23, 2024 22:39:18 GMT 1
I think you should pay on the way out; if you've enjoyed the game you throw a £20 note into a bucket, if it was only an alright game drop a tenner in and if it's a Moore-esque borefest you pay nowt. 😆 brilliant |
|
|
|
Post by ilsonterrier on Feb 23, 2024 22:45:09 GMT 1
Very small hardcore fanbase at Town. We dont have the loyal numbers the likes of Derby have that would turn up regardless. It's nearly double the population What crowds would we get with another 120 thousand living in the area Probably same as theirs Huddersfield 141k Derby 268k Bear in mind as well, that they have a much bigger "catchment area" with much less competition than we have. The only other professional club in Derbyshire is Chesterfield - Derby pull in loads of fans from places like Matlock, Buxton etc. They have historically gained fans from north Staffordshire as well from when Burton were non-league |
|
rab030
Iain Dunn Terrier
Posts: 439
|
Post by rab030 on Feb 24, 2024 0:27:50 GMT 1
Why would anyone pay interest on buying a season ticket in advance of the games. If anything there should be a discount for paying ahead of time Really - did you actually go to school? |
|
) and I don't cohabit so screw any jobs she wants doing 
