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Post by dalesterrier on Aug 14, 2024 18:07:41 GMT 1
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cyberman
Jimmy Nicholson Terrier
Posts: 1,502
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Post by cyberman on Aug 14, 2024 18:56:43 GMT 1
Huddersfield Town (HTAFC) is embarking on a ‘seven-figure’ brand refresh and campaign masterminded by Fantastic Media as it sets its sights on a return to the Premier League.
Leeds-based Fantastic has partnered with the club’s new American owners to rejuvenate Huddersfield Town’s identity and cultivate a renewed sense of community and success. The club has ambitious objectives to rediscover its passion, inspire pride and return to the topflight of English football.
HTAFC’s vision extends beyond the football club, aiming to back the entire town of Huddersfield, promoting a mentality of success and limitless thinking.
An evolved brand identity has been created by Fantastic Media, underpinned by the campaign ‘Everything Together’. Inspired by a fan survey involving over 350 participants and featuring a seven-figure investment to engage both existing and lapsed fans and wider stakeholders, the campaign is built on the messaging that everyone is an important voice in the success of the club; a journey backed by an unwavering pursuit of togetherness and pride.
The campaign aims to emphasise Huddersfield Town’s resilient spirit and determination and shake off the lack of confidence and ‘underdog’ mentality resulting from the succession of owners and managers over the past decade.
The ‘Everything Together’ launch campaign will feature extensive out of home advertising including national press ads, 48-sheet billboards, digital screens, lamp post banners and building takeovers to be rolled out ahead of the season start and the club’s first League home fixture on August 17.
Other activations include:
Stadium Refurbishment and Rebranding: a seven-figure overhaul of the stadium, including stands, bars, concourses, hospitality areas, player changing rooms, club shop, merchandise, reception and office spaces.
Training complex upgrade: the Canalside training complex has undergone comprehensive refurbishment to provide first class facilities for the players and coaching staff.
Academy enhancement: The Huddersfield Town Academy has been upgraded to Category Three status, seven years after its downgrade. From the 2024/25 season, the Academy will nurture young football talent from the age of eight, aiming to produce future homegrown stars.
Fantastic Media CEO Andy Hobson said: “Huddersfield has a rich vein of history built on the ambitions of the bold, the brave, the challengers and the disruptors. HTAFC is backing the entire town to succeed and turn it back into the Northern Powerhouse it once was. The catalyst for change starts with this campaign and the club’s multi-million £ investment.”
HTAFC’s Jake Edwards added: “As Huddersfield Town prepares for its first fixture of the season, the collaborative efforts of Fantastic Media and my team promise to herald a new chapter of limitless potential and community pride for the club and the town.
“The continuous recent changes of ownership and management in the club have diluted its identity and resulted in it losing its way. Our fan base is diverse, our audience has the potential to be global and, importantly, our reach and influence goes well beyond the field of play.
“As such, we must think and act like the club we want to be in every interaction. It’s time to come together and embrace the strengths we have as a team. From our players to the stadium’s employees, we need to promote every positive aspect of our town through the HTAFC brand and align it with our ambitious plans and a refreshed identity. I wholeheartedly believe there is no reason we won’t be back in the premier league. There is no ceiling to our success anymore.”
The new identity has already been presented by Hobson to the club’s employees and players who have embraced it with enthusiasm and positivity, with one member of staff commenting that it has “created a sense of ownership, improved morale, and aided recruitment.”
Fantastic Media previously worked with Huddersfield Town from 2015 to 2017, creating the ‘No Limits Terrier Spirit’ campaign when the club was promoted into the Premier League.
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cyberman
Jimmy Nicholson Terrier
Posts: 1,502
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Post by cyberman on Aug 14, 2024 18:57:30 GMT 1
Wonder if they can go as far as getting potholes filled around the stadium and sprucing up the bogs ?
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ldr
Andy Booth Terrier
Posts: 3,127 
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Post by ldr on Aug 14, 2024 18:59:56 GMT 1
Wonder if they can go as far as getting potholes filled around the stadium and sprucing up the bogs ? Just as long as they don’t mix those two things up! 😂 |
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Post by softboy on Aug 14, 2024 19:53:21 GMT 1
Sorted Rotherham tickets today. As I was going down Leeds Road decided to call in person. Id already seen the flags etc down Leeds Road but was really impressed with how clean the stadium looked. Whether you call them murals or graffiti I think the stuff around the stadium is excellent. Sense of pride but also very intimidated t0 away teams and their fans. Lets have more.
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Post by htafcokay on Aug 14, 2024 19:58:18 GMT 1
It's about time we dropped the "little old Huddersfield" bollocks. It was embarrassing.
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ldr
Andy Booth Terrier
Posts: 3,127
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Post by ldr on Aug 14, 2024 20:19:31 GMT 1
It's about time we dropped the "little old Huddersfield" bollocks. It was embarrassing. Yeah. At least until we draw Forest in the cup! 🤣 |
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Post by brodie81 on Aug 14, 2024 20:20:45 GMT 1
Can we stop singing 'how shit must you be we're winning away' now.
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Post by four4two on Aug 14, 2024 20:36:22 GMT 1
Wonder if they can go as far as getting potholes filled around the stadium and sprucing up the bogs ? they have spruced up the bogs |
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Post by deucebigalow77 on Aug 14, 2024 20:56:27 GMT 1
Wonder if they can go as far as getting potholes filled around the stadium and sprucing up the bogs ? they have spruced up the bogs 3 ply shit roll  |
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Post by westislandterrier on Aug 17, 2024 2:12:16 GMT 1
Wonder if they can go as far as getting potholes filled around the stadium and sprucing up the bogs ? they have spruced up the bogs I take it with those wee green magic tree air fresheners ! 🌲 |
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Post by Oblong of Dreams on Aug 17, 2024 8:26:01 GMT 1
Noticed that the refreshments kiosks were really quick and efficient on Tuesday night, and the staff even smiled...
No idea if that's a sign of improvement though, or if it's always been a bit better in the Riverside compared to the Kilner.
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Post by Headless Chicken on Aug 17, 2024 9:08:13 GMT 1
Wonder if they can go as far as getting potholes filled around the stadium and sprucing up the bogs ? I can live with the general state of the bogs, it's the idiots using em. If you desperately need a shit, it's a 1 in 5 chance you're cleaning some 12 toothed freak's piss off the seat first 😆 |
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Post by irverino on Aug 17, 2024 9:17:59 GMT 1
Wonder if they can go as far as getting potholes filled around the stadium and sprucing up the bogs ? The walk from Town to the top of gasworks is greatly improved now but the rest is still pretty hazardous with potholes, loose kerbs & a dire surface from St Andrews to car parks......If KN is to finalise the stadium takeover then he needs to knock some off for resurfacing, because KMC will never do it. |
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Post by JG Mellor on Aug 17, 2024 12:36:05 GMT 1
Noticed that the refreshments kiosks were really quick and efficient on Tuesday night, and the staff even smiled... No idea if that's a sign of improvement though, or if it's always been a bit better in the Riverside compared to the Kilner. Was slow as usual for the sheff u game. |
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cyberman
Jimmy Nicholson Terrier
Posts: 1,502
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Post by cyberman on Aug 18, 2024 6:13:09 GMT 1
Wonder if they can go as far as getting potholes filled around the stadium and sprucing up the bogs ? I can live with the general state of the bogs, it's the idiots using em. If you desperately need a shit, it's a 1 in 5 chance you're cleaning some 12 toothed freak's piss off the seat first 😆 Please dont tell me we have closet Dirty L33ds scum pissing down our bogs - |
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Post by detox on Aug 18, 2024 7:12:53 GMT 1
Pity fantastic media can't fix the sound system which has been cringingly embarrassing for years.
The identity rebranding is good though,and at last the underdogs tag is gone (until we get back to the premier league).
If Brighton can do it, from where they came from, so can we.
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Post by terryya on Aug 18, 2024 8:01:21 GMT 1
Wonder if they can go as far as getting potholes filled around the stadium and sprucing up the bogs ? I can live with the general state of the bogs, it's the idiots using em. If you desperately need a shit, it's a 1 in 5 chance you're cleaning some 12 toothed freak's piss off the seat first 😆 If you need a shit and have to queue there's a pretty much evens chance that everyone else thinks you're a cokehead. |
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Post by 28901 on Aug 18, 2024 8:13:35 GMT 1
I can live with the general state of the bogs, it's the idiots using em. If you desperately need a shit, it's a 1 in 5 chance you're cleaning some 12 toothed freak's piss off the seat first 😆 If you need a shit and have to queue there's a pretty much evens chance that everyone else thinks you're a cokehead. I know some people might have issues, but in over 50 years of football attending I can say I've never had a number 2 in a football ground. |
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Post by terriersyndrome on Aug 18, 2024 11:47:58 GMT 1
I didn't agree with the underdog identity in the championship. We're now a big fish in league one. No team in this division has the history or trophy cabinet we do, we're also the most recent team to play in the premier league out of our divisional rivals.
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Post by htafcokay on Aug 18, 2024 11:50:02 GMT 1
I can live with the general state of the bogs, it's the idiots using em. If you desperately need a shit, it's a 1 in 5 chance you're cleaning some 12 toothed freak's piss off the seat first 😆 If you need a shit and have to queue there's a pretty much evens chance that everyone else thinks you're a cokehead. It's ridiculous that people who want to use the toilet are clogging up the queue for the cocaine room. |
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ldr
Andy Booth Terrier
Posts: 3,127
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Post by ldr on Aug 18, 2024 11:58:50 GMT 1
If you need a shit and have to queue there's a pretty much evens chance that everyone else thinks you're a cokehead. I know some people might have issues, but in over 50 years of football attending I can say I've never had a number 2 in a football ground. I’d rather do it in my pants and have a clean up when I get home. |
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Post by sabailand on Aug 18, 2024 11:59:21 GMT 1
If you need a shit and have to queue there's a pretty much evens chance that everyone else thinks you're a cokehead. I know some people might have issues, but in over 50 years of football attending I can say I've never had a number 2 in a football ground. I have, Millwall's old den and Stamford Bridge, you had to be desperate to go in the Old Den but believe me i was desperate, i'll spare you the details. |
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Post by 28901 on Aug 18, 2024 12:11:43 GMT 1
I didn't agree with the underdog identity in the championship. We're now a big fish in league one. No team in this division has the history or trophy cabinet we do, we're also the most recent team to play in the premier league out of our divisional rivals. Was going to suggest Bolton as a contender abd was surprised to find they've never won the league, just 3 FA cup wins. |
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Post by Headless Chicken on Aug 18, 2024 12:33:42 GMT 1
If you need a shit and have to queue there's a pretty much evens chance that everyone else thinks you're a cokehead. I know some people might have issues, but in over 50 years of football attending I can say I've never had a number 2 in a football ground. I do have issues, in that respect, unfortunately. Not something I'll go into 🤣 |
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Post by terriersyndrome on Aug 18, 2024 12:41:22 GMT 1
I didn't agree with the underdog identity in the championship. We're now a big fish in league one. No team in this division has the history or trophy cabinet we do, we're also the most recent team to play in the premier league out of our divisional rivals. Was going to suggest Bolton as a contender abd was surprised to find they've never won the league, just 3 FA cup wins. Bolton have actually won 4 FA cups from 7 finals played. It still doesn't match our 3 league titles and FA cup though. |
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Post by 28901 on Aug 18, 2024 12:54:15 GMT 1
Was going to suggest Bolton as a contender abd was surprised to find they've never won the league, just 3 FA cup wins. Bolton have actually won 4 FA cups from 7 finals played. It still doesn't match our 3 league titles and FA cup though. Yes sorry. I read 3 times in the 20s. I'd say they were considered nearly equivalent in stature up until the PL, but 3 league wins and a cup trumps their record. They beat our record attendance by 1500, though Charlton have the divisions highest with 75000 |
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Post by workshyfop on Aug 23, 2024 22:39:39 GMT 1
I didn't agree with the underdog identity in the championship. We're now a big fish in league one. No team in this division has the history or trophy cabinet we do, we're also the most recent team to play in the premier league out of our divisional rivals. Exactly. It’s almost like a Viz top tip: avoid the underdog tag by simply getting relegated. Of course, the underdog bollocks has gone. We’re in the third division and most sadly seem to think that’s our level and anything above is punching. |
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Post by deucebigalow77 on Aug 23, 2024 22:56:57 GMT 1
I didn't agree with the underdog identity in the championship. We're now a big fish in league one. No team in this division has the history or trophy cabinet we do, we're also the most recent team to play in the premier league out of our divisional rivals. Exactly. It’s almost like a Viz top tip: avoid the underdog tag by simply getting relegated. Of course, the underdog bollocks has gone. We’re in the third division and most sadly seem to think that’s our level and anything above is punching. Viz top tips were superb |
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Post by dugnet on Aug 24, 2024 5:54:55 GMT 1
The underdog identity was a double edged sword. Fine when we were looking to achieve something not done for nearly 50 years but then used as an excuse/acceptance we couldn't expect better.
The current mindset is more realistic about who we are ie not entitled but also confident in our aims.
That's very welcome.
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