Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 20:04:23 GMT 1
I suppose it could work. I think Bradford are selling themselves short with these cheap season tickets. Nine seasons in a row, seems good for PR, but not good business sense. One or two seasons would be a good idea to get some of the fans back or new fans. Surely you'd be better selling about 4000 at normal prices then another 4000 paying full prices on the gatem. You've sold more season tickets than us for all but one of the last 8 seasons, but we've always had a higher average attendance, so we must be making far more in revenue with half our crowd paying full price. IMO away fans helped you with attendances last season. I actually don't believe we are that well supported anyway. Didn't sell out in the cup semi at home to Villa and like you say we need cheap tickets to get decent crowds. However, it's much better going to VP now then when we were last in L1 8-10 years ago paying more. I just think its holding you back. Your crowds weren't very high before you started with the cheap season tickets, but you were averaging about 7 or 8 thousand, paying about double for a season ticket and half your crowd probably paid on the gate. Also the away crowds aren't much higher in the championship compared to league 1. The average is about 1200 in the championship. Clubs like Charlton and Brentford bring about 300. |
|
|
|
Post by Bilo the Bantam on Jun 29, 2015 20:08:51 GMT 1
Leeds
Sheff Wed
Derby
Wolves
Forest
Birmingham
Middlesbrough
Rotherham
Hull (now) must all sell out 4k.
Sheff Utd bring 3k to us but no one else does.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 20:12:10 GMT 1
Leeds Sheff Wed Derby Wolves Forest Birmingham Middlesbrough Rotherham Hull (now) must all sell out 4k. Sheff Utd bring 3k to us but no one else does. You're wrong. They don't all sell out. Brum, Rotherham, Forest, Wolves = nothing like as far as I can recall. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 20:18:13 GMT 1
Leeds Sheff Wed Derby Wolves Forest Birmingham Middlesbrough Rotherham Hull (now) must all sell out 4k. Sheff Utd bring 3k to us but no one else does. Rotherham,  ? Birmingham, you're kidding right? Wolves usually sell it out, but had less than 1500 last season. Wednesday rarely sell out and had about 2500 last season. I'll give you Leeds and Derby, but that's about it. |
|
|
|
Post by Bilo the Bantam on Jun 29, 2015 20:20:54 GMT 1
Birmingham, Wolves and definitely Wednesday are not as big as they make out then.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 20:38:27 GMT 1
I look at season card prices and apply some basic math.
Forgetting other costs for a second - if we sold twice as many season cards for half the price, then the club balances out.
But, we potentially get twice as much footfall through the club shop, twice as many beers and cardboard butties could be sold, twice as many programmes etc.
Obviously we wouldn't sell twice as many but SURELY a better crowd and a bigger captive audience is the way to go, it must net out as a financially positive strategy?
Our costs per head and the fact we paid next to sweet FA for sales on consumables shite all over this theory presumably.
|
|
|
|
Post by benhomly on Jun 29, 2015 20:42:20 GMT 1
MATHS
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 20:47:18 GMT 1
|
|
|
|
Post by dewsburyterrier on Jun 29, 2015 20:49:03 GMT 1
If the Bantams had gone for £300 season tickets would they have had sales to match the income from the deals they went for? No-one knows, but having that number of match day attendances increases revenue in other areas
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 20:50:41 GMT 1
Even if we did sell double at half the current price, which I doubt we would, their would be less paying full price on the day. We must get about 5000 Town fans paying full price each game. That works out pretty well. When we sold 16500 at £100, our average attendance was less than the number of season tickets sold, so the amount of Town fans paying on the gate must have been tiny.
|
|
|
|
Post by Captainslapper on Jun 29, 2015 20:55:42 GMT 1
Thats the equivalent of about 6000 in money terms copared to everyone else. About the same as us then. Roughly though by August our sales will probably be around the 8000 mark. Of course they won't have as many pay on the dayers as anyone likely to watch a few games will have bought a ST at those prices. Ours and the chickens home support has been similar for decades now, though we pay approx twice as much. If they had to pay our prices, Id be surprised if theyd average much over 7000. So fair play to them for that, but it does mean they can't buy any players and need impressive cup runs just to keep afloat. Its worked so far for them ( to a point) , but is a dangerous policy really. |
|
|
|
Post by Headless Chicken on Jun 29, 2015 21:25:17 GMT 1
I look at season card prices and apply some basic math. Forgetting other costs for a second - if we sold twice as many season cards for half the price, then the club balances out. But, we potentially get twice as much footfall through the club shop, twice as many beers and cardboard butties could be sold, twice as many programmes etc. Obviously we wouldn't sell twice as many but SURELY a better crowd and a bigger captive audience is the way to go, it must net out as a financially positive strategy? Our costs per head and the fact we paid next to sweet FA for sales on consumables shite all over this theory presumably. You've answered your own question  |
|
|
|
Post by Chips Longhorn on Jun 29, 2015 21:26:27 GMT 1
Good luck to them.. A great initiative.. But they're still skint and won't be going up It's hardly a great initiative if it doesn't allow you to invest in the team. And with 2 amazing cup runs in the last few years as well. They wouldn't have the dough to invest whatever they charged. But they have A) made it affordable and B) Ensured good atmospheres down VP.. im sorry but im not sure whats not to like |
|
|
|
Post by Christ in Shades (art) on Jun 29, 2015 21:38:49 GMT 1
Birmingham, Wolves and definitely Wednesday are not as big as they make out then. Birmingham? Their home average isn't much bigger than ours and their away support is pretty poor, ours is better. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 21:50:15 GMT 1
I look at season card prices and apply some basic math. Forgetting other costs for a second - if we sold twice as many season cards for half the price, then the club balances out. But, we potentially get twice as much footfall through the club shop, twice as many beers and cardboard butties could be sold, twice as many programmes etc. Obviously we wouldn't sell twice as many but SURELY a better crowd and a bigger captive audience is the way to go, it must net out as a financially positive strategy? Our costs per head and the fact we paid next to sweet FA for sales on consumables shite all over this theory presumably. A bigger crowd also adds more value to sponsorship packages, pitchside advertising etc. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 21:51:31 GMT 1
The £100 deal we did must have been a disaster for Town. Nobody paying on the gate, apart from the away fans, double the number of season tickets sold at a third of the price. More pies sold, but at the time, we didn't get a penny for catering, and crowds weren't much higher, anyway. Bradfords crowds have risen by quite alot, with the cheap season tickets, but not enough for me to think its a good idea for 9 seasons. The income in selling more food and drink and souveniers won't cover the loss in the thousands of fans who pay on the gate and the higher season ticket prices. Their must be a reason why we abandoned it after one season.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 21:57:09 GMT 1
Do we all know what the bottom line is in a business?
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:00:00 GMT 1
You got some random strain of Tourette's? |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:02:33 GMT 1
Does the three quid plus per bum on seat apply to season card holders too? If we charged £150 a head would we lose half of it to KSDL?
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:07:09 GMT 1
Does the three quid plus per bum on seat apply to season card holders too? If we charged £150 a head would we lose half of it to KSDL? It does, and its probably an influential factor in our pricing strategy. The less season tickets we sell for the same gross revenue, the better off we are in that repsect. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:09:30 GMT 1
Does the three quid plus per bum on seat apply to season card holders too? If we charged £150 a head would we lose half of it to KSDL? It does, and its probably an influential factor in our pricing strategy. The less season tickets we sell for the same gross revenue, the better off we are in that repsect. So a 5 year old that has a season card scanned at every home game of the season actually loses the club money? |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:12:37 GMT 1
It does, and its probably an influential factor in our pricing strategy. The less season tickets we sell for the same gross revenue, the better off we are in that repsect. So a 5 year old that has a season card scanned at every home game of the season actually loses the club money? Yep, we lose money on practically every kid that comes to a game. There was a breakdown in the Season Card renewal packs if my memory serves me right. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:14:14 GMT 1
So a 5 year old that has a season card scanned at every home game of the season actually loses the club money? Yep, we lose money on practically every kid that comes to a game. There was a breakdown in the Season Card renewal packs if my memory serves me right. Hamstrung doesn't come close then. |
|
|
|
Post by garyroberts'leftfoot on Jun 29, 2015 22:20:40 GMT 1
Crazy.
Anyone know when the stadium debt will be paid off?
|
|
|
|
Post by shawsie on Jun 29, 2015 22:20:58 GMT 1
We can't replicate their model though can we..........we get crucified on the rental formula at the stadium if crowds rise significantly and thanks to sir ken there's no chance of far town crowds bursting upwards is there?!
Credit bradford where it's due though....loads moan at the lack of atmosphere at our place, the same as they do at Leeds where half full stadia are the norm....not the case at a more vibrant bradford where decent crowds and several cup runs (god wouldn't it be nice if we ever had one!) have brought a feel good factor despite the fact the team us mediocre. Think they have to go up this season mind.........that feel good factor doesn't last forever.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:24:19 GMT 1
Makes you think about that Centenary season then doesn't it? Town got £1 a game from every season ticket holder in effect? And folk moan about DH?
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:32:22 GMT 1
Crazy. Anyone know when the stadium debt will be paid off? 2021 |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:33:52 GMT 1
Pinched this from another thread where Cowshed or Dead posted it, just to clarify the losses we make on different tickets.  |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:38:30 GMT 1
Go on then. Might as well. How much does an egg chasing fan pay to KSDL for putting his arse on the same seat? Probably with beer in hand too.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jun 29, 2015 22:40:43 GMT 1
I've learnt alot tonight. I had no idea about any of this.
|
|
? Birmingham, you're kidding right? Wolves usually sell it out, but had less than 1500 last season. Wednesday rarely sell out and had about 2500 last season. I'll give you Leeds and Derby, but that's about it.
