|
Post by malcolmbrown on Jul 18, 2019 11:44:32 GMT 1
Half of you lot may aswell just give it up. Don’t go the the John Smiths Stadium, don’t want to promote drinking. You might see the electronic scoreboard promoting a dodgy ‘no win no fee’ solicitor, promoting fraud. You might see a Golden Gamble lad, promoting gambling. You might see a cheerleader, pure sexism. Where does it end..., It doesn't, fucking ridiculous these days.You can't do or say anything,best to just think it! It's not doing or thinking though is it? It's a fu*k off sash across our shirt. It looks f**king awful.
|
|
|
Post by ritchie on Jul 18, 2019 11:51:02 GMT 1
For me, the ideal time to have revealed the "real" shirt would have been as the players came out for the second half yesterday. That way, they would have had maximum "gotcha" points, and it would have been obvious to all that this was all planned. As the FA have now got involved, the impact of any reveal may be lessened slightly, as some (a small minority, but some nonetheless) will think that the change was forced on us. Not a disaster, but a bit of a faux pas, in my view. Leaving that aside, though, it may be that the club thinks this sort of thing aligns with brand - we are a working class club who want to have a bit of a laugh and can take it as well as dish it. If so, I don't think that's a bad thing, as joining with a social media force whose marketing strategy revolves around banter may be the best way to get that brand across. If that is not the intention, and this sort of thing doesn't fit with our brand, then SJ isn't doing his job properly. Bearing in mind what PH said on Monday, I think that this sort of thing does align with our brand, and we will find that it is only one part of a number of things that the club is doing as part of a rebrand. What I think the club has realised, however, is that even with the PL exposure, very few people know anything about us. How many times over the last three years have we heard players (and managers) say "I'd never heard of Huddersfield before they approached me"? Put two clubs in front of someone and, all else being equal, they will likely pick the club that they know more about, which I suspect is rarely us. There are (broadly speaking) two ways to make yourself known. Either you start winning stuff, or you do develop an appealing identity. We've clearly gone for the latter. In doing so, I suspect the club have looked at the social media of young footballers to see what they are doing and who they are following, and I suspect it was full of "banter" and spoof stuff. Perhaps the club are thinking that if they go down that route, they will get potential signings watching our stuff, following us, and becoming aware of us long before we approach them. Our sales pitch is then straightforward - play for us, we'll pay you a fortune, and you'll have a laugh whilst you're here. Making allowances for the fact that I was born in 1991, I imagine it's a modern (PC) version of the Crazy Gang; well known for their antics, but nevertheless well known. This is all on top of the commercial opportunities that increased exposure can bring. I suspect that this is the first step of our attempt to rebrand ourselves - get people keeping an eye out for what we do next. Once we have people watching us, we start to show off the fact that we remain true to our working class roots. Nobody would be interested in that aspect, though, if they weren't already keeping an eye out for us. When we were the "family club", people complained that we were too nice on the pitch. When we had our "terrier identity", we were hard working and industrious, but people complained that we had a small team mentality, which filtered onto the pitch. The club's identity often filters into what we see on the pitch. Perhaps the aim with the "working class club" identity is to foster a hard working and industrious approach where players are encouraged to enjoy themselves as well? Who knows? We are only beginning to roll out our rebrand. In hindsight, it may turn out to be genius, or a disaster, or somewhere in-between, but I can't fault the club for trying a new approach. Good balanced post as always cheesy, but in regards to the bolded. i think it's one thing players sharing the banter posts on social media, but potentially different if they are the subject of the banter. a young pro/parent looking for a new club might end up feeling 'are they a bit of a joke club'? I know that might sound daft, but small margins The stunt was one thing but i wasnt comfortable at all with the players actually wearing the thing. And i doubt the likes of schindler, mooy etc were thrilled either (but im obviously speculating). Do we take into account the cultures present in our dressing room? is this sort of 'banter culture' a thing in germany for example, or would it be considered unprofessional? (i have no idea btw)
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jul 18, 2019 11:57:58 GMT 1
A working class club....represented by working class players, all gigging on the minimum wage. And wearing girlie sashes.....
|
|
|
Post by specialun on Jul 18, 2019 12:00:31 GMT 1
Like most people I thought this cannot be real / must change My own view - we sorted a kit, didn’t have a sponsor signed up and when we did we didn’t it in time to get it ready to play in tonight Pp as sponsor when signed up obviously didn’t want to miss out on the new shirt being revealed... and we / they came up with an innovative way to maximise the announcement of the sponsor / kit Look is it tacky? Yes. Does it devalue is? Perhaps - but we did that with last season’s disaster out transfer window / season But waken up we’re back to being a lower half championship club with hopes to go better by doing things where we are more than the sum of our parts The summer transfer policy has shown thatWe have to do things differently to compete So what have we got out of it? A better sponsorship deal than we would have otherwise, more income and a small contribution toward our wage bill. More people will have an interest in the actual shirt, traffic visiting the website will increase, other firms may think Huddersfield will do things differently etc - some will have minimal impact at all, others will but hard to quantify Even with that design if it had said ABC limited from Huddersfield it wouldn’t have gone viral like it has... PP aren’t daft Sean Jarvis has done a fantastic job as Commercial Director over a long period of time - he was doing that pre DH and will do so post DH Fan engagement, commercial revenue, advertising boards, big screen, advertising campaigns etc I could go on He has to be innovative, raise our profile, interest in the club etc to continue to evolve / compete - we won’t always agree / like what he does but I wouldn’t want him to change. He knows what he’s doing and he’s good at it imo NB - I am assuming this is a wind up!! So trying to keep your best players from the Premiership years by slapping high transfer fees on them (and sticking to it) proves that we're aspiring to be a lower half Championship club does it? You couldn't make it up. 1. Specsavers alert! I didn’t say we aspire to be a lower half championship club did I?! Read it again! I said ‘we’re back to being a lower half championship club with hopes to be better’ - ie that means to aspire to be better than that! Selective reading? 2. Reality check alert! We’ve lost 6 / expect to lose (assume Zanka / Billing go) 8 from the Premier League squad ie 33% and have replaced with 3 of 5 signings from league 2 or below. Im not being critical about what we’ve lost, most were expected ...only a couple not ...but I agree with a few still currently here you wouldn’t have expected to be When you say you couldn’t make it up .... that is what has happened (and what most expect to happen in respect of Billing / Zanka)
|
|
cheesyhtfc
Steve Kindon Terrier
[M0:0]
Posts: 1,647
|
Post by cheesyhtfc on Jul 18, 2019 12:06:29 GMT 1
Put two clubs in front of someone and, all else being equal, they will likely pick the club that they know more about,looked at the social media of young footballers to see what they are doing and who they are following, and I suspect it was full of "banter" Good balanced post as always cheesy, but in regards to the bolded. i think it's one thing players sharing the banter posts on social media, but potentially different if they are the subject of the banter. a young pro/parent looking for a new club might end up feeling 'are they a bit of a joke club'? I know that might sound daft, but small margins The stunt was one thing but i wasnt comfortable at all with the players actually wearing the thing. And i doubt the likes of schindler, mooy etc were thrilled either (but im obviously speculating). Do we take into account the cultures present in our dressing room? is this sort of 'banter culture' a thing in germany for example, or would it be considered unprofessional? (i have no idea btw) I think that my answer to the second question is that I don't know whether it is something that would attract players, whether UK based or otherwise - it is bound to put some people off. On the flip side, footballers are subject to some of the most intense scrutiny of any professionals (politicians included). Perhaps the club think that they want to attract players who are able to laugh at themselves/have a bit of fun, because those qualities suggest the sort of mental robustness that will be able to brush off criticism or scrutiny - get more Michael Hefele-s in the dressing room? With the first point, there is obviously a very fine line to be walked. If something this "in your face" happens on a weekly basis, then I can understand people looking at us as a joke club. However, if this is an infrequent thing supplemented by (1) more subtle acts (such as single line tweets poking fun at relevant stories, or humerous goal celebrations on twitter) and (2) using the increased attention to promote the good causes that HTFC are involved in (as the HTSA appear to be doing), then I think they'll get the balance right. I'm keeping an open mind with it, because if done with the right balance then I think it could all be a stroke of genius (from both a branding and a commercial perspective). If done badly, then we'll end up with egg on our faces. However, we'll only really get an indication of which side of the line it'll fall once we're about mid-way through the season.
|
|
|
Post by ritchie on Jul 18, 2019 12:16:37 GMT 1
Good balanced post as always cheesy, but in regards to the bolded. i think it's one thing players sharing the banter posts on social media, but potentially different if they are the subject of the banter. a young pro/parent looking for a new club might end up feeling 'are they a bit of a joke club'? I know that might sound daft, but small margins The stunt was one thing but i wasnt comfortable at all with the players actually wearing the thing. And i doubt the likes of schindler, mooy etc were thrilled either (but im obviously speculating). Do we take into account the cultures present in our dressing room? is this sort of 'banter culture' a thing in germany for example, or would it be considered unprofessional? (i have no idea btw) I think that my answer to the second question is that I don't know whether it is something that would attract players, whether UK based or otherwise - it is bound to put some people off. On the flip side, footballers are subject to some of the most intense scrutiny of any professionals (politicians included). Perhaps the club think that they want to attract players who are able to laugh at themselves/have a bit of fun, because those qualities suggest the sort of mental robustness that will be able to brush off criticism or scrutiny - get more Michael Hefele-s in the dressing room? With the first point, there is obviously a very fine line to be walked. If something this "in your face" happens on a weekly basis, then I can understand people looking at us as a joke club. However, if this is an infrequent thing supplemented by (1) more subtle acts (such as single line tweets poking fun at relevant stories, or humerous goal celebrations on twitter) and (2) using the increased attention to promote the good causes that HTFC are involved in (as the HTSA appear to be doing), then I think they'll get the balance right. I'm keeping an open mind with it, because if done with the right balance then I think it could all be a stroke of genius (from both a branding and a commercial perspective). If done badly, then we'll end up with egg on our faces. However, we'll only really get an indication of which side of the line it'll fall once we're about mid-way through the season. True. most of my worries are more "what ifs" rather than whats happened so far. If like you say, it's kept fairly minimul and the team are doing well on the pitch, im not too arsed. I just dont want it to become a point of contention throughout the season
|
|
|
Post by Clark W Griswald (CAS) on Jul 18, 2019 12:22:26 GMT 1
I must admit I find the whole thing amusing, that said if they were to walk out wearing that against Derby I wouldn't be amused. I reckon the "joke" has run it's course though, so can we just see the real thing?
|
|
|
Post by runner76 on Jul 18, 2019 12:29:41 GMT 1
I must admit I find the whole thing amusing, that said if they were to walk out wearing that against Derby I wouldn't be amused. I reckon the "joke" has run it's course though, so can we just see the real thing? If we wear that against Derby and tonk then 5-0 I’ll be over the moon
|
|
|
Post by terriertim on Jul 18, 2019 12:32:04 GMT 1
Saturday apparently is the real reveal now - KnobJockey Jarivs is going to be at the release at the Town shop wearing a blue an white striped mankini with Paddy painted on one butt cheek and Power on the other.....
What a jolly japester he is !
Not !
|
|
|
Post by JG Mellor on Jul 18, 2019 12:34:41 GMT 1
I must admit I find the whole thing amusing, that said if they were to walk out wearing that against Derby I wouldn't be amused. I reckon the "joke" has run it's course though, so can we just see the real thing? If we wear that against Derby and tonk then 5-0 I’ll be over the moon Why don't we just go the whole hog and play in all white against Derby. You happy with that if we beat them 5-0?
|
|
|
Post by benhomly on Jul 18, 2019 12:48:12 GMT 1
So trying to keep your best players from the Premiership years by slapping high transfer fees on them (and sticking to it) proves that we're aspiring to be a lower half Championship club does it? You couldn't make it up. 1. Specsavers alert! I didn’t say we aspire to be a lower half championship club did I?! Read it again! I said ‘we’re back to being a lower half championship club with hopes to be better’ - ie that means to aspire to be better than that! Selective reading? 2. Reality check alert! We’ve lost 6 / expect to lose (assume Zanka / Billing go) 8 from the Premier League squad ie 33% and have replaced with 3 of 5 signings from league 2 or below. Im not being critical about what we’ve lost, most were expected ...only a couple not ...but I agree with a few still currently here you wouldn’t have expected to be When you say you couldn’t make it up .... that is what has happened (and what most expect to happen in respect of Billing / Zanka) OK so what you actually said is that we ARE a lower half Championship club; in my view that's worse than saying we're aspiring to be. You're stating it as fact before a ball has even been kicked. With fans like ours who needs rivals.
|
|
Melc
Jimmy Glazzard Terrier
Posts: 4,829
|
Post by Melc on Jul 18, 2019 12:53:03 GMT 1
Well if this is a superb publicity stunt why has Shaun Jarvis done a runner of twitter? Sky claiming we could still face a slap from the fa after last nights friendly!
|
|
|
Post by mids on Jul 18, 2019 13:00:44 GMT 1
Well if this is a superb publicity stunt why has Shaun Jarvis done a runner of twitter? Sky claiming we could still face a slap from the fa after last nights friendly! Sean We could do many things to be fair. In truth i wouldn't worry about it. if the FA don't make any further public statements we can all rest assured that Town have assured them it's all a publicity stunt and of course our real kit meets the regulations.
|
|
|
Post by benhomly on Jul 18, 2019 13:03:09 GMT 1
Well if this is a superb publicity stunt why has Shaun Jarvis done a runner of twitter? Sky claiming we could still face a slap from the fa after last nights friendly! If this had been done on April 1st Sky would still totally miss the point and take it seriously.
|
|
|
Post by showaddywaddywaddy on Jul 18, 2019 13:30:32 GMT 1
Paddy Power are a well oiled plc with an ephasis on marketing and brand awareness bringing fun and mischief to the party. They benefit from this , not Town.. Town can look like they are having a good time at the same party for a while but it doesnt last forever as they are being used as a vehicle to get Paddy Power into the minds and conversations of millions of folk.. at a time when the relationship between the betting industry and the young impressionable audience that form a big part of the football crowd is being closer scrutinised, a time when TV advertising on betting has been massively curbed.. this is a masterstroke by the company. Just as they were happy to pay the fine Nicholas Bendtner received for advertising the logo on his undies that time and equally happy to pay him handsomely for the joke..Believe me, Town have prostituted themselves to a ruthless succesful bettting operator that fleeces the vulnerable.. just ask the addicts spinning the machines from 8am in the shop. When the fun stops stop.. now lets see the real kit.
|
|
|
Post by specialun on Jul 18, 2019 13:44:04 GMT 1
1. Specsavers alert! I didn’t say we aspire to be a lower half championship club did I?! Read it again! I said ‘we’re back to being a lower half championship club with hopes to be better’ - ie that means to aspire to be better than that! Selective reading? 2. Reality check alert! We’ve lost 6 / expect to lose (assume Zanka / Billing go) 8 from the Premier League squad ie 33% and have replaced with 3 of 5 signings from league 2 or below. Im not being critical about what we’ve lost, most were expected ...only a couple not ...but I agree with a few still currently here you wouldn’t have expected to be When you say you couldn’t make it up .... that is what has happened (and what most expect to happen in respect of Billing / Zanka) OK so what you actually said is that we ARE a lower half Championship club; in my view that's worse than saying we're aspiring to be. You're stating it as fact before a ball has even been kicked. With fans like ours who needs rivals. Of course it’s not a fact for this or any season Hopefully we do better than that The fact is we’ve only finished above half way in the championship / equivalent about 6 times in 40 years. And sorry - the attitude of the Board when we were in the premier league was defeatist, negative and too conservative - they acted as board of a lower championship team in the big league. If you recall I wanted the board tonne more positive, take the advantage of the opportunity of a lifetime They didn’t & set the negative approach / tone
|
|
|
Post by terrier86 on Jul 18, 2019 13:45:29 GMT 1
Are Paddy Power even the actual shirt sponsor? They currently don't sponsor anyone else but have in the past sponsored one off events.
My (over elaborate) theory is they pay Town a sum of money to do all the spoof kit reveal etc to gain exposure both for Town and PP who are chasing new punters in the run up to the new season. Then the real shirt has either a charity or company who would welcome the exposure they wouldn't have got if just revealed to start with. Potentially means more money for Town or good publicity for the charity.
Could be rubbish too mind....
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jul 18, 2019 13:46:27 GMT 1
I enjoyed the PR stunt, assuming that is what it is, but its time the club came out and said something to that effect. At this point they have the football authorities investigating them and if it was a prank all along then fine but let's not waste peoples time over it. Let everyone know that and when the real kit will be announced and available for sale.
I have to say looking at the official site right now that sash kit is still all over it so either they are keeping up the pretense or its a monumental screw up.
|
|
deadleg
David Wagner Terrier
Posts: 2,897
|
Post by deadleg on Jul 18, 2019 13:48:58 GMT 1
Are Paddy Power even the actual shirt sponsor? They currently don't sponsor anyone else but have in the past sponsored one off events. My (over elaborate) theory is they pay Town a sum of money to do all the spoof kit reveal etc to gain exposure both for Town and PP who are chasing new punters in the run up to the new season. Then the real shirt has either a charity or company who would welcome the exposure they wouldn't have got if just revealed to start with. Potentially means more money for Town or good publicity for the charity. Could be rubbish too mind.... I've been really hoping that this is the case, because it's pretty much the only thing that would somewhat rescue it.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jul 18, 2019 13:50:52 GMT 1
Are Paddy Power even the actual shirt sponsor? They currently don't sponsor anyone else but have in the past sponsored one off events. My (over elaborate) theory is they pay Town a sum of money to do all the spoof kit reveal etc to gain exposure both for Town and PP who are chasing new punters in the run up to the new season. Then the real shirt has either a charity or company who would welcome the exposure they wouldn't have got if just revealed to start with. Potentially means more money for Town or good publicity for the charity. Could be rubbish too mind.... Yeah i said the same thing on the new kit thread. The Town website has no PP logo among it's other partner logos (Umbro, SkyBet, Appliances Direct etc). They even updated the header yesterday with the joke kit, but still no PP logo elsewhere.
|
|
|
Post by Terriers R Us on Jul 18, 2019 14:13:41 GMT 1
From what I've heard, the actual shirt has no traditional logo on it at all.
|
|
|
Post by kennyk2 on Jul 18, 2019 14:16:53 GMT 1
You know, there have been dark times where I have just wanted to delete my DATM account and jack it all in. But the last 36 hours has made it all worth while!
|
|
|
Post by Frankiesleftpeg on Jul 18, 2019 14:20:01 GMT 1
From what I've heard, the actual shirt has no traditional logo on it at all. Maybe that's why PP were announced as the "Title Sponsor" rather than the shirt sponsor as is the norm. They'll certainly sell more shirts without the sponsor's name on it, which often cheapens it.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jul 18, 2019 14:30:30 GMT 1
From what I've heard, the actual shirt has no traditional logo on it at all. Maybe that's why PP were announced as the "Title Sponsor" rather than the shirt sponsor as is the norm. They'll certainly sell more shirts without the sponsor's name on it, which often cheapens it.
Wait for the " It doesn't look right without a sponsor on" brigade to rise up.
|
|
|
Post by kennyk2 on Jul 18, 2019 14:37:46 GMT 1
I think what would be terrific is to wear the sash for the first game against Derby and enter the field of play with the players playing smile a while on flutes and drums!
|
|
|
Post by Farsley Terrier (UK product) on Jul 18, 2019 14:39:03 GMT 1
From what I've heard, the actual shirt has no traditional logo on it at all. clarify?
|
|
|
Post by Terriers R Us on Jul 18, 2019 14:42:46 GMT 1
Maybe that's why PP were announced as the "Title Sponsor" rather than the shirt sponsor as is the norm. They'll certainly sell more shirts without the sponsor's name on it, which often cheapens it.
Wait for the " It doesn't look right without a sponsor on" brigade to rise up.
Lol you can never win. I can't see it being out of the question that PP are happy not to be on the shirt but have agreed to do these 'stunts' throughout the season - which arguably have generated more publicity than just putting their logo on the shirt. - Most likely jumping on the 'Martin from Wakefield' spoof and thought - 'yes, that can work for us'
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jul 18, 2019 14:45:09 GMT 1
From what I've heard, the actual shirt has no traditional logo on it at all. clarify?
From what he has heard the actual shirt may not have a traditional sponsors logo on it.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jul 18, 2019 14:45:22 GMT 1
Maybe that's why PP were announced as the "Title Sponsor" rather than the shirt sponsor as is the norm. They'll certainly sell more shirts without the sponsor's name on it, which often cheapens it.
Wait for the " It doesn't look right without a sponsor on" brigade to rise up.
It doesn't 😂, it just looks like a pub team that couldn't find a sponsor which in our case is probably correct
|
|
|
Post by Farsley Terrier (UK product) on Jul 18, 2019 15:06:14 GMT 1
From what he has heard the actual shirt may not have a traditional sponsors logo on it.
to be fair, the so called new shirt does not have a traditional sponsors logo on it.
|
|