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Post by ShortbreadPete on Jul 17, 2019 22:07:10 GMT 1
Well done Town's marketing department and Paddy Power. Can't believe how many gullible people up and down the country and across the world fell for it (including too many of our own supporters) - it was like the new April 1st If all publicity is good publicity then this was an awesome stunt.  |
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Post by Nickhudds.UTT on Jul 17, 2019 22:12:02 GMT 1
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Post by softboy on Jul 17, 2019 22:12:06 GMT 1
Completely agree - got a mention on Talkshite a few times in between the Steve Bruce appreciation society saying what a genuine guy he is - not)
As I see it if its a publicity stunt (and the FA comments suggest it is as it is too big) then we have our day in the sun (so to speak). If the shirt is for real then we will get even more publicity than we expected week after week after week.
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Post by El Mel on Jul 17, 2019 22:17:23 GMT 1
Well done Town's marketing department and Paddy Power. Can't believe how many gullible people up and down the country and across the world fell for it (including too many of our own supporters) - it was like the new April 1st If all publicity is good publicity then this was an awesome stunt. You getting that brand new grandson of yours one of the new kits Pete. He looks like a beaut. |
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Post by softboy on Jul 17, 2019 22:17:57 GMT 1
This is fantastic - how much more free publicity can we get - and 2 shirts to sell - the real one in a couple of days and the spoof one which will become famous all over the world - id buy one!
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Post by Big Ern on Jul 17, 2019 22:34:51 GMT 1
Our marketing department is genius. With all the bullshit about the premier league it's great to see a club that doesnt take itself so seriously.
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Post by Ox Terrier on Jul 17, 2019 22:42:44 GMT 1
Our marketing department is genius. With all the bullshit about the premier league it's great to see a club that doesnt take itself so seriously. Let's pause a moment though while we remember all those who felt personal ridicule. The fools! |
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Post by Jack on Jul 17, 2019 22:43:05 GMT 1
Maybe the lure of the $$$$ is just too great but where we have lead the way in home season ticket pricing I can't understand how we have failed so spectacularly in relation to kits, the past few seasons in particular.
Phil said he'd rather have 20,000 in the stadium paying low prices than 12,000 stumping up market price.
Surely the same logic would apply to shirts. A higher quality shirt, with either no logo or a local business/charity priced at £25 quid or so.
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Post by impact on Jul 17, 2019 22:45:36 GMT 1
Just said on the other thread but surely the best time to reveal the new kit was today, whilst everyone had it on their minds?
If it's tomorrow,or the weekend, I can see the response being a bit "meh".
The fact we were 2nd trending in the UK 5 hours after the release shows how much interest there was in it today.
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Post by themanfromatlantis on Jul 17, 2019 22:51:12 GMT 1
Just said on the other thread but surely the best time to reveal the new kit was today, whilst everyone had it on their minds? If it's tomorrow,or the weekend, I can see the response being a bit "meh". The fact we were 2nd trending in the UK 5 hours after the release shows how much interest there was in it today. I think it shows what a shallow fucking society we've become... |
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Post by Ox Terrier on Jul 17, 2019 22:53:06 GMT 1
Maybe the lure of the $$$$ is just too great but where we have lead the way in home season ticket pricing I can't understand how we have failed so spectacularly in relation to kits, the past few seasons in particular. Phil said he'd rather have 20,000 in the stadium paying low prices than 12,000 stumping up market price. Surely the same logic would apply to shirts. A higher quality shirt, with either no logo or a local business/charity priced at £25 quid or so. I understand you, however, 20,000 x lower price = the same as 12,000 x higher price. That thought process is designed to get money AND people. The club can't afford to turn down money, so it's reasonable to go with a high profile 'name' that can pay big sponsorship money. A local business can't. My favourite sponsor was Yorshire Air Ambulance. I bought that shirt purely because of that. Unfortunately, I can't see that happening again as, financially, it's getting more difficult each year. Plus, a sponsor isn't going to agree to replica shirt without the sponsor. |
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Post by Deleted on Jul 17, 2019 22:58:20 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt.
Paddy Power are the only ones who stand to gain from this.
How can people not see that?
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Post by Captainslapper on Jul 17, 2019 22:58:46 GMT 1
Absolutely superb bit of marketing by the people at Paddy Power.
Theyve turned what would be a bog standard kit launch of very little interest to anyone outside our fanbase into a national story line all over the press and TV.
Millions will have see the Paddy Power brand name one way or another because of it today.
For them its been a spectacular success.
Not sure how the publicity benefits us though.
We've kind of shown ourselves to be Paddy Power's willing stooges in their stunt, but what do we actually gain over this.
And judging from the social media comments i saw ( on here and in general ) from just after 9 this morning barely anyone was fooled by it.
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Post by space hardware on Jul 17, 2019 23:00:22 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt. Paddy Power are the only ones who stand to gain from this. How can people not see that? We are their bitch now. |
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Post by Up the Duff. on Jul 17, 2019 23:01:13 GMT 1
And if it is to be our shirt... ?
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Post by HuddsTerrier on Jul 17, 2019 23:03:15 GMT 1
It’s a great publicity stunt for paddy power and full credit to their marketing guys
Town meanwhile have willingly made their brand a national laughing stock for the day and alienated a section of their fans - I don’t see any real benefit for town I’m afraid unless anyone believes this will lead to increased ticket or corporate sales
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Post by terryya on Jul 17, 2019 23:06:33 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt. Paddy Power are the only ones who stand to gain from this. How can people not see that? And you don't think Town would have wanted something (£) in return for this? |
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Post by stanton1969 on Jul 17, 2019 23:07:10 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt. Paddy Power are the only ones who stand to gain from this. How can people not see that? We gain from our raised profile. Massively. |
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Post by space hardware on Jul 17, 2019 23:11:14 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt. Paddy Power are the only ones who stand to gain from this. How can people not see that? We gain from our raised profile. Massively. How? We were already scheduled to be on Sky Sports fairly often before this, based on our two year stint in the PL. Who, apart from actual Town fans, is going to go to the trouble of buying a Town shirt based on a shit banter campaign from a shithouse betting company? |
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Post by H7 on Jul 17, 2019 23:13:35 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt. Paddy Power are the only ones who stand to gain from this. How can people not see that? We gain from our raised profile. Massively. Aye not difficult to understand is it? Although some seemingly struggling to grasp it. Not only is this the biggest main sponsorship deal we’ve ever had (outside the top flight), how many more followers have we gained today, how many more clicks on the website, this all equals revenue. I’d be surprised if we didn’t have a cut of the PP revenue from their website clicks/video views given we are the vehicle for the campaign. I’d also be very surprised if we didn’t sell the fake kit as well as the main kit, it’ll fly off the shelves trust me. Really isn’t difficult to understand. |
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Post by Captainslapper on Jul 17, 2019 23:16:16 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt. Paddy Power are the only ones who stand to gain from this. How can people not see that? We gain from our raised profile. Massively. Explain how. Our profile seems to have become plaything of Paddy Powers marketing department.. how will we massively benefit from that? |
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Post by stanton1969 on Jul 17, 2019 23:16:22 GMT 1
We gain from our raised profile. Massively. How? We were already scheduled to be on Sky Sports fairly often before this, based on our two year stint in the PL. Who, apart from actual Town fans, is going to go to the trouble of buying a Town shirt based on a shit banter campaign from a shithouse betting company? If we were a league 2 club with zero profile how commercially attractive would we be to new commercial parters? It's a numbers game. The more people we can show we are connected with, the more sponsors want a piece of that. It's just coverage. And WE are getting paid by PP for the privilege! Added to that, the new digital economy is hugely based on advertising exposure and referrals......it's just not the way it used to be. Hell, even attracting players might be easier. |
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Post by Town Duppy on Jul 17, 2019 23:16:28 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt. Paddy Power are the only ones who stand to gain from this. How can people not see that? We gain from our raised profile. Massively. Paddy has plenty of green, could be a long term thing. |
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Post by colnevalleyblue on Jul 17, 2019 23:17:41 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt. Paddy Power are the only ones who stand to gain from this. How can people not see that? We gain from our raised profile. Massively. Gain where though? Many media 'pundits' and so call experts referred to us as arguably the worst premier league side in history. Now many are calling our shirt, the worst in history. So we've gone from the worst side and now the worst dressed. Fake kit or not, its got people talking about Town but how and what do Huddersfield Town gain from it? A football shirt is a Club's identity but you look at ours and you don't think Huddersfield Town, you think Paddy Power. |
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Post by Deleted on Jul 17, 2019 23:18:51 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt. Paddy Power are the only ones who stand to gain from this. How can people not see that? We gain from our raised profile. Massively. Bollox. We aren’t an unknown team of brickies and teachers from the Counties League. We’ve just come from two years in the biggest league in World football. |
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Post by stanton1969 on Jul 17, 2019 23:19:34 GMT 1
We gain from our raised profile. Massively. Gain where though? Many media 'pundits' and so call experts referred to us as arguably the worst premier league side in history. Now many are calling our shirt, the worst in history. So we've gone from the worst side and now the worst dressed. Fake kit or not, its got people talking about Town but how and what do Huddersfield Town gain from it? A football shirt is a Club's identity but you look at ours and you don't think Huddersfield Town, you think Paddy Power. Good - when it's proved to be a stunt they'll be exposed for what we know they are. |
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Post by specialun on Jul 17, 2019 23:20:26 GMT 1
Like most people I thought  this cannot be real / must change My own view - we sorted a kit, didn’t have a sponsor signed up and when we did we didn’t it in time to get it ready to play in tonight Pp as sponsor when signed up obviously didn’t want to miss out on the new shirt being revealed... and we / they came up with an innovative way to maximise the announcement of the sponsor / kit Look is it tacky? Yes. Does it devalue is? Perhaps - but we did that with last season’s disaster out transfer window / season But waken up we’re back to being a lower half championship club with hopes to go better by doing things where we are more than the sum of our parts The summer transfer policy has shown that We have to do things differently to compete So what have we got out of it? A better sponsorship deal than we would have otherwise, more income and a small contribution toward our wage bill. More people will have an interest in the actual shirt, traffic visiting the website will increase, other firms may think Huddersfield will do things differently etc - some will have minimal impact at all, others will but hard to quantify Even with that design if it had said ABC limited from Huddersfield it wouldn’t have gone viral like it has... PP aren’t daft Sean Jarvis has done a fantastic job as Commercial Director over a long period of time - he was doing that pre DH and will do so post DH Fan engagement, commercial revenue, advertising boards, big screen, advertising campaigns etc I could go on He has to be innovative, raise our profile, interest in the club etc to continue to evolve / compete - we won’t always agree / like what he does but I wouldn’t want him to change. He knows what he’s doing and he’s good at it imo NB - I am assuming this is a wind up!! |
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Post by Town Duppy on Jul 17, 2019 23:20:32 GMT 1
We gain from our raised profile. Massively. Explain how. Our profile seems to have become plaything of Paddy Powers marketing department.. how will we massively benefit from that? The higher your profile the more attractive you are to other sponsors/fans/sky, people will tune in just to see our magnificent kit. |
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Post by ritchie on Jul 17, 2019 23:20:40 GMT 1
Just said on the other thread but surely the best time to reveal the new kit was today, whilst everyone had it on their minds? If it's tomorrow,or the weekend, I can see the response being a bit "meh". The fact we were 2nd trending in the UK 5 hours after the release shows how much interest there was in it today. Agreed the initial stunt wasnt really my cup of tea, and slapps has summed up my feelings above.. but had they knocked out the real kit this afternoon it would have got the exposure craved and we'd have all moved on to the match..cant quite comprehend why we would actually carry the circus on into a preperation game for an important season. Last time out we had the players surviving on a swedish island, this time out lets dress them in a daft kit and have them mocked on twitter. differnet types of character building I guess  |
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Post by stanton1969 on Jul 17, 2019 23:21:50 GMT 1
We gain from our raised profile. Massively. Bollox. We aren’t an unknown team of brickies and teachers from the Counties League. We’ve just come from two years in the biggest league in World football. It's a very competitive market - didn't the biggest league in the world tell you that? We are not just competing on the field. It's just the way it is. Feel free to disagree. I'm pretty sure the club know what they're doing. |
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this cannot be real / must change 
