|
|
Post by themanfromatlantis on Jul 18, 2019 0:08:09 GMT 1
Of course I understand what sponsorship is about, using the client as a marketing vehicle to expand your brand, reach etc. It's just that in the majority of sponsorship deals, the onward marketing isn't about ridicule and piss take. I know you'll say I'm precious etc. but I just think we've not thought this one through properly given the obvious past history of PP. Dunno, maybe I'm just an old fart who thinks we've got this one wrong... It may not be done yet. There's a few weeks until the bets will start to be placed.....any good marketing campaign will ramp up and become even more attention grabbing. Buckle up! I don't need to buckle up. If it does ramp up as you say, it'll just enforce my opinion that on this occasion I think the club has made the wrong decision with their most high profile sponsor. As said previously, OPE had the same motives, but they weren't interested in the UK market, so all they had to do was pay some money and stick a few labels on their shirts and then no doubt ramp the advertising for our games in China and the far East. PP will, understandably, milk this for as long as it makes sense for them to do so. I think the law of unintended consequences will play out here in the long term. I'm not even sure of the term of the deal, is it 1yr with unilateral fixed price options for PP to extend etc. or a fixed 3y deal? Clearly PP will be hoping for us to return to the PL straight away in either case. It's more a sad indictment on society that aside of the top 6 clubs who have the upper hand in these deals, most clubs have to pander to the ones with the biggest cheque books & gambling companies seem to be the ones that mop up the remainder of the top 30 clubs. The undercurrent of gambling might only reveal it's true hand in a generation or so... |
|
|
|
Post by bluestripe on Jul 18, 2019 0:08:09 GMT 1
Like most people I thought  this cannot be real / must change My own view - we sorted a kit, didn’t have a sponsor signed up and when we did we didn’t it in time to get it ready to play in tonight Pp as sponsor when signed up obviously didn’t want to miss out on the new shirt being revealed... and we / they came up with an innovative way to maximise the announcement of the sponsor / kit Look is it tacky? Yes. Does it devalue is? Perhaps - but we did that with last season’s disaster out transfer window / season But waken up we’re back to being a lower half championship club with hopes to go better by doing things where we are more than the sum of our parts The summer transfer policy has shown that We have to do things differently to compete So what have we got out of it? A better sponsorship deal than we would have otherwise, more income and a small contribution toward our wage bill. More people will have an interest in the actual shirt, traffic visiting the website will increase, other firms may think Huddersfield will do things differently etc - some will have minimal impact at all, others will but hard to quantify Even with that design if it had said ABC limited from Huddersfield it wouldn’t have gone viral like it has... PP aren’t daft Sean Jarvis has done a fantastic job as Commercial Director over a long period of time - he was doing that pre DH and will do so post DH Fan engagement, commercial revenue, advertising boards, big screen, advertising campaigns etc I could go on He has to be innovative, raise our profile, interest in the club etc to continue to evolve / compete - we won’t always agree / like what he does but I wouldn’t want him to change. He knows what he’s doing and he’s good at it imo NB - I am assuming this is a wind up!! Good post! |
|
|
|
Post by space hardware on Jul 18, 2019 0:11:48 GMT 1
The world has changed. We are now sponsored by an INTERNET comoany that happens to do betting. That's how it needs to be seen. I'd say get used to it. It's the new economy. If we don't embrace it others will. Did anyone talk about Stoke or Leeds today? Thought not. Plenty talked about Leeds being gubbed by Man Utd in their friendly Cup Final 😂 |
|
|
|
Post by space hardware on Jul 18, 2019 0:14:08 GMT 1
Think you've answered your own question mate. We are seen as a good hook up. A good club to do business with . In the future with PP or whoever. Now obviously to me n thee it's a bit crass.. But I think we need to get our head out of our asses and realise that this is the modern world.. me n you remember the days of vileda supermops and central garage mirfield. The world.moves on. It's a bit cringe but we are pocketing a good wad from a high profile sponsor. As long as we score a few goals and win a few games who cares about the marketing .. If it bothers you just ignore it. Maybe i have answered my own question. Perhaps that is where we benefit. But basically becoming the club that is willing to drop its kecks and bend over a table for a few extra quid is a bit of a fall from the image of Yorkshire honesty and family values we recently promoted ourselves under isn;t it?Im probably one who cares about the image of the club more than i should. I just see this whole episode as making us look a bit of a joke to be honest. The football club equivalent of the D list celebs who'll do practically anything on some reality show to get their faces in the paper. Some might say it's linked to a guy like Dean Hoyle selling his stake in the club to a guy like.... |
|
|
|
Post by themanfromatlantis on Jul 18, 2019 0:16:12 GMT 1
The world has changed. We are now sponsored by an INTERNET comoany that happens to do betting. That's how it needs to be seen. I'd say get used to it. It's the new economy. If we don't embrace it others will. Did anyone talk about Stoke or Leeds today? Thought not. I don't know how old you are, but you sound a little naive, unless you work for PP? I think you'll find it's the other way round. It's a bookie who now has a massive online presence. If this is the new economy & it's one that involves members of the public spending their money for no return then that's not a bad model if you're the person receiving the cash... (you'll have to excuse my naivety but I'm sure that bookies take more in than they pay out). Unless of course this woman received all this cash from shareholders showering her with cash? edition.cnn.com/2018/11/22/football/denise-coates-salary-gambling-bet-365-business-spt-intl/index.html |
|
|
|
Post by ritchie on Jul 18, 2019 0:17:44 GMT 1
Bollox. We aren’t an unknown team of brickies and teachers from the Counties League. We’ve just come from two years in the biggest league in World football. It's a very competitive market - didn't the biggest league in the world tell you that? We are not just competing on the field. It's just the way it is. Feel free to disagree. I'm pretty sure the club know what they're doing. Doubt this has shown us in a positive light neither to potential new fans nor to future sponsors...its diminshing our brand as a classy, honest, traditional club for a bit extra short-term pocketmoney from the ladbibles answer to betting companies. lets not pretend they've had their fun now, this will go on all season and if things go tits up (not saying they will) i dont think folk will take kindly to being PPs whipping boys. folk are already squabbling/criticising the club, could just imagine if we get pumped by leeds and are down the table how hilarious our fans will find it personally id prefer us under the radar as possible, all on one page, giving ourselves the best possible shot at promotion (promotion = far more positive exposure) |
|
|
|
Post by The King's Head 1230 on Jul 18, 2019 0:25:10 GMT 1
Had a Paddy Power account for years. It's a win win & mostly lose from me!
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jul 18, 2019 0:37:55 GMT 1
It's a very competitive market - didn't the biggest league in the world tell you that? We are not just competing on the field. It's just the way it is. Feel free to disagree. I'm pretty sure the club know what they're doing. Doubt this has shown us in a positive light neither to potential new fans nor to future sponsors...its diminshing our brand as a classy, honest, traditional club for a bit extra short-term pocketmoney from the ladbibles answer to betting companies. lets not pretend they've had their fun now, this will go on all season and if things go tits up (not saying they will) i dont think folk will take kindly to being PPs whipping boys. folk are already squabbling/criticising the club, could just imagine if we get pumped by leeds and are down the table how hilarious our fans will find it personally id prefer us under the radar as possible, all on one page, giving ourselves the best possible shot at promotion (promotion = far more positive exposure)
How many Folk do you speak for Ritchie ?
Just the ones lacking in common sense and humour, Or do you include the puritan minority and their betting company snobbery.
|
|
|
|
Post by space hardware on Jul 18, 2019 0:41:51 GMT 1
Doubt this has shown us in a positive light neither to potential new fans nor to future sponsors...its diminshing our brand as a classy, honest, traditional club for a bit extra short-term pocketmoney from the ladbibles answer to betting companies. lets not pretend they've had their fun now, this will go on all season and if things go tits up (not saying they will) i dont think folk will take kindly to being PPs whipping boys. folk are already squabbling/criticising the club, could just imagine if we get pumped by leeds and are down the table how hilarious our fans will find it personally id prefer us under the radar as possible, all on one page, giving ourselves the best possible shot at promotion (promotion = far more positive exposure)
How many Folk do you speak for Ritchie ?
Just the ones lacking in common sense and humour, Or do you include the puritan minority and their betting company snobbery.
He speaks for me on this and I think I have common sense, a sense of humour and an online account with a betting company (not Paddy Power though, sorry). |
|
|
|
Post by ritchie on Jul 18, 2019 0:57:36 GMT 1
Doubt this has shown us in a positive light neither to potential new fans nor to future sponsors...its diminshing our brand as a classy, honest, traditional club for a bit extra short-term pocketmoney from the ladbibles answer to betting companies. lets not pretend they've had their fun now, this will go on all season and if things go tits up (not saying they will) i dont think folk will take kindly to being PPs whipping boys. folk are already squabbling/criticising the club, could just imagine if we get pumped by leeds and are down the table how hilarious our fans will find it personally id prefer us under the radar as possible, all on one page, giving ourselves the best possible shot at promotion (promotion = far more positive exposure)
How many Folk do you speak for Ritchie ?
Just the ones lacking in common sense and humour, Or do you include the puritan minority and their betting company snobbery.
for myself, where did i say otherwise? people have a differing opinion on it, im just saying mine think overall the debate in this thread has been fairly well observed with decent points being made by both sides. not sure what yours was here to be honest |
|
|
|
Post by Htfc1987 on Jul 18, 2019 1:16:27 GMT 1
I hope we get a lot of money after being made a laughing stock of. I don’t care if we get publicity, I want it to be good publicity, not publicity because we have a shite shirt.
|
|
|
|
Post by joeyjoneslocker on Jul 18, 2019 6:38:04 GMT 1
Surely the same logic would apply to shirts. A higher quality shirt, with either no logo or a local business/charity priced at £25 quid or so. Clubs make about £5 per top sold. If we sold them at £25 we would lose £15 every top we sold. A top costs about £5 in fabric, labour and shipping. Kit companies (Adidas) make about £12 a top. Marketing and distribution costs can be up to a tenner. Each customer has to pay 20% VAT (about a tenner). |
|
|
|
Post by wetherbyterrier1972 on Jul 18, 2019 6:48:07 GMT 1
Got to say: well played Town.
The real kit in store on Saturday? Once word gets out about the real top = record breaker 😉
|
|
|
|
Post by blueray4 on Jul 18, 2019 6:51:55 GMT 1
Perhaps it was never meant to last this long but because it went viral they kept the hoax going
|
|
|
|
Post by yappledapple on Jul 18, 2019 6:53:49 GMT 1
BBC breakfast segment now...
|
|
|
|
Post by kennyk2 on Jul 18, 2019 7:12:26 GMT 1
BBC breakfast segment now... Gambling sponsorship of football! If sash-gate opens up a debate, then all well and good, but have the authorities been walking around with blinkers on in the last 5 years. Remind me, who sponsors the EFL again? In 2018, 17 of the 24 Championship clubs had a betting company as their main sponsor. It takes a marketing gimmick devised by PP and little ol' Huddersfield for everyone to start tut tutting! |
|
|
|
Post by malcolmbrown on Jul 18, 2019 7:13:09 GMT 1
Absolutely superb bit of marketing by the people at Paddy Power. Theyve turned what would be a bog standard kit launch of very little interest to anyone outside our fanbase into a national story line all over the press and TV. Millions will have see the Paddy Power brand name one way or another because of it today. For them its been a spectacular success. Not sure how the publicity benefits us though. We've kind of shown ourselves to be Paddy Power's willing stooges in their stunt, but what do we actually gain over this. And judging from the social media comments i saw ( on here and in general ) from just after 9 this morning barely anyone was fooled by it. I also agree it's fantastic to see a gambling company benefit from their association with our club. If it can anyway increase the number of people taking up gambling then it will have been worth it. |
|
|
|
Post by kennyk2 on Jul 18, 2019 7:17:44 GMT 1
Now might be the time to have a clean shirt for a while - say until Christmas. That would be different!
Shirt sponsorship doesn't always need the logo on the shirt right throughout the season. PP and Town just need to think up the next jape to promote the PP product.
(I wonder if PP saw an opportunity and willingness from the club to engage in practical jokes after the Martin from Wakefield story?)
|
|
midge
Andy Booth Terrier
[M0:5]
Posts: 3,443
|
Post by midge on Jul 18, 2019 7:22:04 GMT 1
I’m no marketing expert but to say that the publicity will have no effect on the club financially just seems ridiculous to me! What’s the point of having a marketing dept then!?
Things I can think of off the top of my head;
- given the quirkiness of it, cement the relationship with PP meaning potentially more lucrative deals in future
- more interest from other companies wanting to advertise given the publicity now and probably going forwards = more advertising revenue replacing some of that lost from not having PL status
- having PP as a ‘second marketing arm’ doing a lot of our work for us and reaching people we would have otherwise reached
- contrary to other opinions I think it will generate more shirt sales, both from Town fans and PP ‘followers’ that we would never have reached before
......all for very little outlay!
.....any marketeers want to help me out with more!?
|
|
Rambo
Tom Cowan Terrier
Posts: 735 
|
Post by Rambo on Jul 18, 2019 7:33:21 GMT 1
Assuming it is a stunt, it was well done and I applaud it, got lots of people talking and speculating. However the essence of a good joke is timing, particularly knowing when to stop, otherwise something that is originally funny can soon become unfunny. The fans were promised the new kit would be revealed at the Rochdale match. The Club should have honoured that promise IMO. Some probably went tonight based on that promise, for that very purpose - Totally unfair on them and disrespectful towards them if they did. Partly agree with this I think the fans did see 90% of the new kit... .... just not the bit covered by the sash As posted elsewhere my guess is the pp deal took longer to get over the line, we wanted to play in the new kit, by the time it had got over the line it was too late to add the sponsor and get the shirt produced... hence the stick of sash Stick on sash? Says who? It doesn't seem obvious from the photos! |
|
|
|
Post by explorer on Jul 18, 2019 7:51:08 GMT 1
Absolutely superb bit of marketing by the people at Paddy Power. Theyve turned what would be a bog standard kit launch of very little interest to anyone outside our fanbase into a national story line all over the press and TV. Millions will have see the Paddy Power brand name one way or another because of it today. For them its been a spectacular success. Not sure how the publicity benefits us though. We've kind of shown ourselves to be Paddy Power's willing stooges in their stunt, but what do we actually gain over this. And judging from the social media comments i saw ( on here and in general ) from just after 9 this morning barely anyone was fooled by it. I also agree it's fantastic to see a gambling company benefit from their association with our club. If it can anyway increase the number of people taking up gambling then it will have been worth it. Yes, I'm sure people are going to look at our shirt and think - "Haha what a bunch of jokers those Paddy Power guys are! I enjoyed that prank so much, I think I'll take up gambling" 🙄 |
|
|
|
Post by otium (EPBS) on Jul 18, 2019 7:56:26 GMT 1
Surely the same logic would apply to shirts. A higher quality shirt, with either no logo or a local business/charity priced at £25 quid or so. Clubs make about £5 per top sold. If we sold them at £25 we would lose £15 every top we sold. A top costs about £5 in fabric, labour and shipping. Kit companies (Adidas) make about £12 a top. Marketing and distribution costs can be up to a tenner. Each customer has to pay 20% VAT (about a tenner). I do not know where your figures are from. Town make around £25 per shirt paying out £20 for them. To manufacture a shirt is just £2-3 |
|
|
|
Post by malcolmbrown on Jul 18, 2019 7:57:56 GMT 1
I also agree it's fantastic to see a gambling company benefit from their association with our club. If it can anyway increase the number of people taking up gambling then it will have been worth it. Yes, I'm sure people are going to look at our shirt and think - "Haha what a bunch of jokers those Paddy Power guys are! I enjoyed that prank so much, I think I'll take up gambling" 🙄 Ok so why do gambling companies sponsor football shirts? A purely altruistic gesture I'm sure. |
|
|
|
Post by rastrick32 on Jul 18, 2019 7:57:56 GMT 1
As I’ve said previously, we didn’t need to market it or pull any sort of publicity stunt. It won’t sell any more of the actual shirt. Paddy Power are the only ones who stand to gain from this. How can people not see that? We gain from our raised profile. Massively. What gain is this? What do we get out of this raised profile? I'm amazed people cannot see beyond the end of their noses. Winners - PP Losers- HTFC |
|
|
|
Post by Nickhudds.UTT on Jul 18, 2019 7:58:33 GMT 1
On the Umbro official site big feature on Brentford lovely away kit ans Schalke.
Nothing at all on ours.
|
|
|
|
Post by joeyjoneslocker on Jul 18, 2019 8:07:24 GMT 1
Clubs make about £5 per top sold. If we sold them at £25 we would lose £15 every top we sold. A top costs about £5 in fabric, labour and shipping. Kit companies (Adidas) make about £12 a top. Marketing and distribution costs can be up to a tenner. Each customer has to pay 20% VAT (about a tenner). I do not know where your figures are from. Town make around £25 per shirt paying out £20 for them. To manufacture a shirt is just £2-3 No they don’t. I did say it is around £5 in fabric, labour and shipping, which we agree on. The suppliers (Umbro, Nike, Adidas) make around £12 a top. Thats £17. VAT is 20%, that’s another tenner. Thats £27. Distribution and marketing costs are not free. There have been many reports which can be found online showing the numbers, clubs like ours don’t make anywhere near £25 a top. Man City store, home top is £65, they will make around £25 a top. |
|
|
|
Post by explorer on Jul 18, 2019 8:09:02 GMT 1
Yes, I'm sure people are going to look at our shirt and think - "Haha what a bunch of jokers those Paddy Power guys are! I enjoyed that prank so much, I think I'll take up gambling" 🙄 Ok so why do gambling companies sponsor football shirts? A purely altruistic gesture I'm sure. Obviously not, but two reasons spring to mind. Brand awareness - aimed at people who already gamble but with another company - and offsetting some of your tax burden by spending what would otherwise be taxable profit on advertising, a legitimate expense. |
|
|
|
Post by nicovaesen on Jul 18, 2019 8:09:42 GMT 1
So are we being dragged through the dirt by the bias broadcasting company now because we are associated with a betting company?
|
|
|
|
Post by stanton1969 on Jul 18, 2019 8:12:49 GMT 1
The world has changed. We are now sponsored by an INTERNET comoany that happens to do betting. That's how it needs to be seen. I'd say get used to it. It's the new economy. If we don't embrace it others will. Did anyone talk about Stoke or Leeds today? Thought not. I don't know how old you are, but you sound a little naive, unless you work for PP? I don't work for PP. That's a bit of a lazy and cheap response, if you don't mind me saying. If you think that the world is the same as it was and will continue to be so then I could accuse you of being naive as well. It doesn't matter how old I am. Completely irrelevant. But, maybe if I were 15 I could emulate the Youtube millionaires that now exist at that age, but obviously the digital economy doesn't really exist so there would be no point. They're obviously just lies.I think you'll find it's the other way round. It's a bookie who now has a massive online presence. The internet is a fundamental part of PP's business. It would be logical to assume that over time they'll move more from "mortar" to "clicks". Businesses like that usually have a forensically worked out blend of both. Look at what has happened to banks. The internet is where they capture new customers. Some will go to shops, some will remain on-line. It is a damn sight cheaper and more scaleable to do business online than it is in a shop. So I think it's fair to argue they've transitioned to being an internet company that has shops. 99% of people are more likely to see PP on the internet and place a bet than they are to a) get on a bus and go to a shop if they know where one is, or b) happen to pass one in the street and walk in.If this is the new economy & it's one that involves members of the public spending their money for no return then that's not a bad model if you're the person receiving the cash... (you'll have to excuse my naivety but I'm sure that bookies take more in than they pay out). Unless I'm mistaken, that's the business model of all companies. They aim to have higher revenues than outgoings. Or they don't survive. Am I still the naive one here? It happens to be that the business of betting involves winners and losers. Some people will get a return from betting, and some people won't. Some people don't bet at all. Anyone who does it has a choice. I'm not saying it's issue free, but there wasn't the same furore around Rekorderlig and there are plenty of alcoholics out there. Legislation, codes of conduct, etc are all there to protect people. If it weren't PP, it would be someone else. The market exists. By the way, I don't bet, I never have, and I never will.Unless of course this woman received all this cash from shareholders showering her with cash? edition.cnn.com/2018/11/22/football/denise-coates-salary-gambling-bet-365-business-spt-intl/index.htmlWe're not sponsored by Bet365. I don't know if PP are a part of Bet365, so if you can enlighten me, fine. I agree that her payout is an egregious use of her position in my eyes and probably many others. Doesn't mean to say PP will operate in the same way. There are plenty of other businesses (especially in the finance sector) who reward with massive bonuses, pensions, etc for FAILURE. Plenty of stories after the crash 10 years ago to substantiate this.
I'll address your points individually. |
|
|
|
Post by themanfromatlantis on Jul 18, 2019 8:13:20 GMT 1
I’m no marketing expert but to say that the publicity will have no effect on the club financially just seems ridiculous to me! What’s the point of having a marketing dept then!? Things I can think of off the top of my head; - given the quirkiness of it, cement the relationship with PP meaning potentially more lucrative deals in future - more interest from other companies wanting to advertise given the publicity now and probably going forwards = more advertising revenue replacing some of that lost from not having PL status - having PP as a ‘second marketing arm’ doing a lot of our work for us and reaching people we would have otherwise reached - contrary to other opinions I think it will generate more shirt sales, both from Town fans and PP ‘followers’ that we would never have reached before ......all for very little outlay! .....any marketeers want to help me out with more!? Why would PP subscribers/punters shell out £40+ for a shirt of a club they probably don't support? Unless it's one of those strange occurrences where it becomes a 5 min fashion trend for some bizarre reason. |
|
this cannot be real / must change 
