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Post by themanfromatlantis on Jul 17, 2019 23:22:07 GMT 1
We gain from our raised profile. Massively. Explain how. Our profile seems to have become plaything of Paddy Powers marketing department.. how will we massively benefit from that? Exactly. You couldn't even work out a gain share agreement on this deal. How could you quantify that 'x' many people have started betting because of the Town sponsorship. There's only one party with an upside opportunity here & it ain't HTFC. It'll die down, but it's left a sour taste... |
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Post by Captainslapper on Jul 17, 2019 23:26:51 GMT 1
Explain how. Our profile seems to have become plaything of Paddy Powers marketing department.. how will we massively benefit from that? The higher your profile the more attractive you are to other sponsors/fans/sky, people will tune in just to see our magnificent kit. Well they wouldn;t IMO but either way we won;t be wearing it anyway. Think the idea thousands of people are going to start following us one way or another because we once did a spoof kit launch is a bit fanciful IMO. |
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Post by stanton1969 on Jul 17, 2019 23:27:33 GMT 1
Explain how. Our profile seems to have become plaything of Paddy Powers marketing department.. how will we massively benefit from that? Exactly. You couldn't even work out a gain share agreement on this deal. How could you quantify that 'x' many people have started betting because of the Town sponsorship. There's only one party with an upside opportunity here & it ain't HTFC. It'll die down, but it's left a sour taste... The gain share is in exposure for one thing......HTAFC and PP on every online article, retweet, etc - together. They're already paying us for the sponsorship. We don't know what other mechanisms are in place to maximise this. People's habits being tracked on the internet is very sophisticated. Wouldn't surprise me if PP know who has "clicked" today and can then see if they place a future bet. |
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Post by Deleted on Jul 17, 2019 23:28:27 GMT 1
Maybe the lure of the $$$$ is just too great but where we have lead the way in home season ticket pricing I can't understand how we have failed so spectacularly in relation to kits, the past few seasons in particular. Phil said he'd rather have 20,000 in the stadium paying low prices than 12,000 stumping up market price. Surely the same logic would apply to shirts. A higher quality shirt, with either no logo or a local business/charity priced at £25 quid or so. I know it’s not the point you’re making but the observation I’d make is if you’ve got 20,000 seats to sell, but you set a price that results in only 12,000:being shifted, then that price isn’t market price. I’ve had this discussion before, our season tickets aren’t set at a “low price”...they’re actually at pretty close to the market valued price. |
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Post by Chips Longhorn on Jul 17, 2019 23:28:33 GMT 1
The higher your profile the more attractive you are to other sponsors/fans/sky, people will tune in just to see our magnificent kit. Well they wouldn;t IMO but either way we won;t be wearing it anyway. Think the idea thousands of people are going to start following us one way or another because we once did a spoof kit launch is a bit fanciful IMO. If paddy power get good publicity out of the hook up with town that's got to be good for town financially. |
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Post by themanfromatlantis on Jul 17, 2019 23:33:16 GMT 1
Exactly. You couldn't even work out a gain share agreement on this deal. How could you quantify that 'x' many people have started betting because of the Town sponsorship. There's only one party with an upside opportunity here & it ain't HTFC. It'll die down, but it's left a sour taste... The gain share is in exposure for one thing......HTAFC and PP on every online article, retweet, etc - together. They're already paying us for the sponsorship. We don't know what other mechanisms are in place to maximise this. People's habits being tracked on the internet is very sophisticated. Wouldn't surprise me if PP know who has "clicked" today and can then see if they place a future bet. I get all data analytics shite, but how can they honestly validate those analytics and say that the IP address of that device in W Yorks was a Town fan and therefore we earn 0.5p? Are you going to become a Town fan because you want to be associated with the laddish banter of PP? I doubt it. |
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Post by Captainslapper on Jul 17, 2019 23:33:17 GMT 1
Exactly. You couldn't even work out a gain share agreement on this deal. How could you quantify that 'x' many people have started betting because of the Town sponsorship. There's only one party with an upside opportunity here & it ain't HTFC. It'll die down, but it's left a sour taste... The gain share is in exposure for one thing......HTAFC and PP on every online article, retweet, etc - together. They're already paying us for the sponsorship. We don't know what other mechanisms are in place to maximise this. People's habits being tracked on the internet is very sophisticated. Wouldn't surprise me if PP know who has "clicked" today and can then see if they place a future bet. Yeah but youre guessing there and IMO probably wrong. PP have paid a big amount for the sponsorship and THEIR people will be the ones coming up with ideas like this to maximise their benefit from it. None of this exposure is going to benefit Town, other than we are advertising ourselves as a club that will do anything to help a sponsor get maximum publicity, so might find it easier to attract the next one. |
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Post by stanton1969 on Jul 17, 2019 23:35:51 GMT 1
The gain share is in exposure for one thing......HTAFC and PP on every online article, retweet, etc - together. They're already paying us for the sponsorship. We don't know what other mechanisms are in place to maximise this. People's habits being tracked on the internet is very sophisticated. Wouldn't surprise me if PP know who has "clicked" today and can then see if they place a future bet. I get all data analytics shite, but how can they honestly validate those analytics and say that the IP address of that device in W Yorks was a Town fan and therefore we earn 0.5p? Are you going to become a Town fan because you want to be associated with the laddish banter of PP? I doubt it. Cookies. It's not about attracting fans, necessarily. Loads of none town fans saw PP all over the place today. We were the club responsible for that. |
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Post by Town Duppy on Jul 17, 2019 23:35:52 GMT 1
The higher your profile the more attractive you are to other sponsors/fans/sky, people will tune in just to see our magnificent kit. Well they wouldn;t IMO but either way we won;t be wearing it anyway. Think the idea thousands of people are going to start following us one way or another because we once did a spoof kit launch is a bit fanciful IMO.Me too, that's why I didn't say that.  |
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Post by space hardware on Jul 17, 2019 23:36:02 GMT 1
Well they wouldn;t IMO but either way we won;t be wearing it anyway. Think the idea thousands of people are going to start following us one way or another because we once did a spoof kit launch is a bit fanciful IMO. If paddy power get good publicity out of the hook up with town that's got to be good for town financially. Let's hope so, otherwise the main benefit is that some Town fans will have had a brief chub on over the fact that the club (actually a shithouse betting company with zero morals) were briefly trending on Twitter. |
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Post by specialun on Jul 17, 2019 23:36:11 GMT 1
It’s a great publicity stunt for paddy power and full credit to their marketing guys Town meanwhile have willing made their brand a national laughing stock for the day and alienated a section of their fans - I don’t see any real benefit for town I’m afraid unless anyone believes this will lead to increased ticket or corporate sales They’ve paid us the highest sponsorship deal we’ve had outside the premier league The benefit is that less what the next highest deal was going to pay Plus whatever view you take on website visits / publicity of new shirt / evidence our commercial team has a sense of humour etc - some will value, others say nil! |
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Post by specialun on Jul 17, 2019 23:37:10 GMT 1
The gain share is in exposure for one thing......HTAFC and PP on every online article, retweet, etc - together. They're already paying us for the sponsorship. We don't know what other mechanisms are in place to maximise this. People's habits being tracked on the internet is very sophisticated. Wouldn't surprise me if PP know who has "clicked" today and can then see if they place a future bet. I get all data analytics shite, but how can they honestly validate those analytics and say that the IP address of that device in W Yorks was a Town fan and therefore we earn 0.5p? Are you going to become a Town fan because you want to be associated with the laddish banter of PP? I doubt it. Can we use things like / paddy power to increase our publicity when we have empty seats v Luton at home? Yes |
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Post by stanton1969 on Jul 17, 2019 23:39:26 GMT 1
The gain share is in exposure for one thing......HTAFC and PP on every online article, retweet, etc - together. They're already paying us for the sponsorship. We don't know what other mechanisms are in place to maximise this. People's habits being tracked on the internet is very sophisticated. Wouldn't surprise me if PP know who has "clicked" today and can then see if they place a future bet. Yeah but youre guessing there and IMO probably wrong. PP have paid a big amount for the sponsorship and THEIR people will be the ones coming up with ideas like this to maximise their benefit from it. None of this exposure is going to benefit Town, other than we are advertising ourselves as a club that will do anything to help a sponsor get maximum publicity, so might find it easier to attract the next one. So, we are the vehicle for giving our sponsor exposure - isn't that how it's supposed to work? I don't think I'm PROBABLY wrong.....I may POSSIBLY be wrong......but I'd bet (ahem) I'm not. Otherwise it wouldn't be happening. Who would have thought there would be Youtube millionaires? The digital economy is a very different thing to what we've been used to. |
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Post by themanfromatlantis on Jul 17, 2019 23:39:39 GMT 1
I get all data analytics shite, but how can they honestly validate those analytics and say that the IP address of that device in W Yorks was a Town fan and therefore we earn 0.5p? Are you going to become a Town fan because you want to be associated with the laddish banter of PP? I doubt it. Cookies. It's not about attracting fans, necessarily. Loads of none town fans saw PP all over the place today. We were the club responsible for that. So you're agreeing that the commercial upside today has been for PP? Wouldn't it have been better for loads of non Town fans to hear about HTFC today, for reasons other than PP? |
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Post by space hardware on Jul 17, 2019 23:40:19 GMT 1
It’s a great publicity stunt for paddy power and full credit to their marketing guys Town meanwhile have willing made their brand a national laughing stock for the day and alienated a section of their fans - I don’t see any real benefit for town I’m afraid unless anyone believes this will lead to increased ticket or corporate sales They’ve paid us the highest sponsorship deal we’ve had outside the premier league The benefit is that less what the next highest deal was going to payPlus whatever view you take on website visits / publicity of new shirt / evidence our commercial team has a sense of humour etc - some will value, others say nil! The benefit is probably one or two months worth of Kongolo's wage. The drawback is that we've sold our arse to Paddy Power and their hilarious malevolent banter. It's above my pay grade to work out whether that's a good thing. |
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Post by Chips Longhorn on Jul 17, 2019 23:41:48 GMT 1
The gain share is in exposure for one thing......HTAFC and PP on every online article, retweet, etc - together. They're already paying us for the sponsorship. We don't know what other mechanisms are in place to maximise this. People's habits being tracked on the internet is very sophisticated. Wouldn't surprise me if PP know who has "clicked" today and can then see if they place a future bet. Yeah but youre guessing there and IMO probably wrong. PP have paid a big amount for the sponsorship and THEIR people will be the ones coming up with ideas like this to maximise their benefit from it. None of this exposure is going to benefit Town, other than we are advertising ourselves as a club that will do anything to help a sponsor get maximum publicity, so might find it easier to attract the next one. Think you've answered your own question mate. We are seen as a good hook up. A good club to do business with . In the future with PP or whoever. Now obviously to me n thee it's a bit crass.. But I think we need to get our head out of our asses and realise that this is the modern world.. me n you remember the days of vileda supermops and central garage mirfield. The world.moves on. It's a bit cringe but we are pocketing a good wad from a high profile sponsor. As long as we score a few goals and win a few games who cares about the marketing .. If it bothers you just ignore it. |
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Post by Chips Longhorn on Jul 17, 2019 23:44:46 GMT 1
If paddy power get good publicity out of the hook up with town that's got to be good for town financially. Let's hope so, otherwise the main benefit is that some Town fans will have had a brief chub on over the fact that the club (actually a shithouse betting company with zero morals) were briefly trending on Twitter. You say " zero morals " . Can you name hosts of businesses who sponsor.football clubs with spotless ethics ? Id rather have a cringe marketing campaign and money in the bank for players and / or lower ticket prices than no sponsor and none of the financial benefits |
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Post by stanton1969 on Jul 17, 2019 23:45:16 GMT 1
Cookies. It's not about attracting fans, necessarily. Loads of none town fans saw PP all over the place today. We were the club responsible for that. So you're agreeing that the commercial upside today has been for PP? Wouldn't it have been better for loads of non Town fans to hear about HTFC today, for reasons other than PP? They did hear about HTAFC today. And at the same time we helped our sponsor gain exposure.....which is how these deals are supposed to work. Maybe they've paid us for the sponsorship just so their logo on the shirt can be on the telly 8 times this season? That's old school. I'm not getting which bit of this is so hard for people to understand. |
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Post by artysid on Jul 17, 2019 23:45:36 GMT 1
Assuming it is a stunt, it was well done and I applaud it, got lots of people talking and speculating.
However the essence of a good joke is timing, particularly knowing when to stop, otherwise something that is originally funny can soon become unfunny.
The fans were promised the new kit would be revealed at the Rochdale match. The Club should have honoured that promise IMO. Some probably went tonight based on that promise, for that very purpose - Totally unfair on them and disrespectful towards them if they did.
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Post by themanfromatlantis on Jul 17, 2019 23:49:02 GMT 1
So you're agreeing that the commercial upside today has been for PP? Wouldn't it have been better for loads of non Town fans to hear about HTFC today, for reasons other than PP? They did hear about HTAFC today. And at the same time we helped our sponsor gain exposure.....which is how these deals are supposed to work. Maybe they've paid us for the sponsorship just so their logo on the shirt can be on the telly 8 times this season? That's old school. I'm not getting which bit of this is so hard for people to understand. Of course I understand what sponsorship is about, using the client as a marketing vehicle to expand your brand, reach etc. It's just that in the majority of sponsorship deals, the onward marketing isn't about ridicule and piss take. I know you'll say I'm precious etc. but I just think we've not thought this one through properly given the obvious past history of PP. Dunno, maybe I'm just an old fart who thinks we've got this one wrong... |
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Post by space hardware on Jul 17, 2019 23:50:51 GMT 1
Let's hope so, otherwise the main benefit is that some Town fans will have had a brief chub on over the fact that the club (actually a shithouse betting company with zero morals) were briefly trending on Twitter. You say " zero morals " . Can you name hosts of businesses who sponsor.football clubs with spotless ethics ? Id rather have a cringe marketing campaign and money in the bank for players and / or lower ticket prices than no sponsor and none of the financial benefits It's a good point but "money in the bank for players" would equate to far more brass than Paddy Power have reportedly paid us to pimp our arses for Twitter hits like this, in my opinion. |
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Post by stanton1969 on Jul 17, 2019 23:51:48 GMT 1
They did hear about HTAFC today. And at the same time we helped our sponsor gain exposure.....which is how these deals are supposed to work. Maybe they've paid us for the sponsorship just so their logo on the shirt can be on the telly 8 times this season? That's old school. I'm not getting which bit of this is so hard for people to understand. Of course I understand what sponsorship is about, using the client as a marketing vehicle to expand your brand, reach etc. It's just that in the majority of sponsorship deals, the onward marketing isn't about ridicule and piss take. I know you'll say I'm precious etc. but I just think we've not thought this one through properly given the obvious past history of PP. Dunno, maybe I'm just an old fart who thinks we've got this one wrong... It may not be done yet. There's a few weeks until the bets will start to be placed.....any good marketing campaign will ramp up and become even more attention grabbing. Buckle up! |
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Post by Headless Chicken on Jul 17, 2019 23:52:25 GMT 1
Maybe the lure of the $$$$ is just too great but where we have lead the way in home season ticket pricing I can't understand how we have failed so spectacularly in relation to kits, the past few seasons in particular. Phil said he'd rather have 20,000 in the stadium paying low prices than 12,000 stumping up market price. Surely the same logic would apply to shirts. A higher quality shirt, with either no logo or a local business/charity priced at £25 quid or so. Do you want the club to pay your mortgage too? |
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Post by stanton1969 on Jul 17, 2019 23:56:19 GMT 1
The world has changed. We are now sponsored by an INTERNET comoany that happens to do betting. That's how it needs to be seen.
I'd say get used to it. It's the new economy. If we don't embrace it others will.
Did anyone talk about Stoke or Leeds today? Thought not.
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Post by Chips Longhorn on Jul 17, 2019 23:56:33 GMT 1
You say " zero morals " . Can you name hosts of businesses who sponsor.football clubs with spotless ethics ? Id rather have a cringe marketing campaign and money in the bank for players and / or lower ticket prices than no sponsor and none of the financial benefits It's a good point but "money in the bank for players" would equate to far more brass than Paddy Power have reportedly paid us to pimp our arses for Twitter hits like this, in my opinion. We'll be getting a fair wad off them . We.needed a sponsor. On the podcast last month it appears SJ was struggling to get an appropriate deal over the line . I'm really more bothered about what happens on the field of play tbh than all the peripheral stuff, though I'm totally respectful of others views because it's a personal.thing |
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Post by Chips Longhorn on Jul 17, 2019 23:57:19 GMT 1
The world has changed. We are now sponsored by an INTERNET comoany that happens to do betting. That's how it needs to be seen. I'd say get used to it. It's the new economy. If we don't embrace it others will. Did anyone talk about Stoke or Leeds today? Thought not. They did actually Leeds got pumped in Australia haha fucking ha |
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Post by Htfc1987 on Jul 17, 2019 23:57:37 GMT 1
When the fun stops, stop.
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Post by stanton1969 on Jul 17, 2019 23:59:09 GMT 1
The world has changed. We are now sponsored by an INTERNET comoany that happens to do betting. That's how it needs to be seen. I'd say get used to it. It's the new economy. If we don't embrace it others will. Did anyone talk about Stoke or Leeds today? Thought not. They did actually Leeds got pumped in Australia haha fucking ha Oh yeah.....brilliant! Not for long though;-) |
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Post by Captainslapper on Jul 18, 2019 0:00:31 GMT 1
Yeah but youre guessing there and IMO probably wrong. PP have paid a big amount for the sponsorship and THEIR people will be the ones coming up with ideas like this to maximise their benefit from it. None of this exposure is going to benefit Town, other than we are advertising ourselves as a club that will do anything to help a sponsor get maximum publicity, so might find it easier to attract the next one. Think you've answered your own question mate. We are seen as a good hook up. A good club to do business with . In the future with PP or whoever. Now obviously to me n thee it's a bit crass.. But I think we need to get our head out of our asses and realise that this is the modern world.. me n you remember the days of vileda supermops and central garage mirfield. The world.moves on. It's a bit cringe but we are pocketing a good wad from a high profile sponsor. As long as we score a few goals and win a few games who cares about the marketing .. If it bothers you just ignore it. Maybe i have answered my own question. Perhaps that is where we benefit. But basically becoming the club that is willing to drop its kecks and bend over a table for a few extra quid is a bit of a fall from the image of Yorkshire honesty and family values we recently promoted ourselves under isn;t it? Im probably one who cares about the image of the club more than i should. I just see this whole episode as making us look a bit of a joke to be honest. The football club equivalent of the D list celebs who'll do practically anything on some reality show to get their faces in the paper. |
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Post by specialun on Jul 18, 2019 0:01:25 GMT 1
Assuming it is a stunt, it was well done and I applaud it, got lots of people talking and speculating. However the essence of a good joke is timing, particularly knowing when to stop, otherwise something that is originally funny can soon become unfunny. The fans were promised the new kit would be revealed at the Rochdale match. The Club should have honoured that promise IMO. Some probably went tonight based on that promise, for that very purpose - Totally unfair on them and disrespectful towards them if they did. Partly agree with this I think the fans did see 90% of the new kit... .... just not the bit covered by the sash As posted elsewhere my guess is the pp deal took longer to get over the line, we wanted to play in the new kit, by the time it had got over the line it was too late to add the sponsor and get the shirt produced... hence the stick of sash |
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